Experience guides success

China is a challenging market for new brand entrants. New brands coming into China are faced with a multitude of competitors and an unfamiliar environment; different language(s), mindsets, habits, routines, competitors and channels. And being new to the market means that you cannot rely on your brand legacy for success.

Adapting your brand for success in China requires a mix of data, audience, vertical research and (most of all) depth of experience. 

The team at Totem has counselled hundreds of China’s most successful brands over the course of the last 20 years. We bring a balance of local knowledge and global acumen to our work in market entry planning. 

BUSINESS Benefits

• Framework for market evaluation informed by a team at Totem with 20+ years of experience helping brands in China

• Track-record of having managed some of the most high-profile and successful market entry cases in China

• Strong mix of data, research (survey, interviews etc), insights and experience

• World class brand strategists

DELIVERABLES

Market entry report and briefing with global management. Report outlines; TAM, current landscape, audience insights, competitor matrices, market positioning, budgeting, brand positioning, sales/branding mix.