Fuel brand growth through social media

Social, if used well can be a major driver of brand growth. Totem works with leading brands to manage the monthly social operations onto key channels; WeChat, Weibo, Douyin, Red …among others.

Totem has dedicated teams to work with brand clients in planning/developing; creative/content, media and KOLs to build reach, awareness, engagement and follower numbers.

In addition to content and media on social, Totem also supports clients by implementing social CRM systems and deploying the supporting social infrastructure, such as ‘mini-programs’ and campaigns, which further add to growth.

BUSINESS Benefits

• Brand-first approach to social, aimed at using social as a driver of brand equity, reach and awareness

• Holistic offering which includes, content/creative, media/KOLs, technology/CRM

• Coverage across Weibo, WeChat, Douyin, and other channels

• Video, photography, copy/editorial content capabilities

DELIVERABLES

Monthly social content creation, daily/weekly posting on relevant channels. Use of social ads KOLs/influencers to build reach. Content plans and monthly reports as part of managed service offering.