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WHO WE ARE WHAT WE DO BRAND GROWTH DIGITAL TRANSFORMATION DATA AND INSIGHTS CHINA Chinese Brand Go Global Brand Framework REPORTS GLOBAL CHINA ASIA CONTACT我们是谁 服务 中国品牌出海 直接面向消费者 (DTC) 品牌洞察和数据 中国营销解决方案 品牌增长框架联系我们
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GLOBAL - INSIGHTS

Data, insights and measurement are key to everything we do at Totem - particularly brand strategy and digital transformation. Within this section, we highlight learnings, conversations, and data from our work with brands on transformation, ideation, and business model re-invention.

 
 
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SOCIAL COMMERCE ON THE RISE
SOCIAL COMMERCE ON THE RISE
Chris BakerJune 12, 2025report, Data Visualization, Homepage Feature
THE PERFECT STOREFRONT: HOW MARS IS REDEFINING DIGITAL COMMERCE, ONE SNACKING MOMENT AT A TIME
THE PERFECT STOREFRONT: HOW MARS IS REDEFINING DIGITAL COMMERCE, ONE SNACKING MOMENT AT A TIME
PodcastChris BakerJune 4, 2025Podcast, Marketing Innovation, GlobalCommerce, Brand Building, CommerceBeyondBorders
INSIDE BARBOUR'S GLOBAL STRATEGY: QUIET LUXURY, LOCALIZATION & GROWTH WITH NEIL PARKER
INSIDE BARBOUR'S GLOBAL STRATEGY: QUIET LUXURY, LOCALIZATION & GROWTH WITH NEIL PARKER
PodcastChris BakerMay 22, 2025Podcast, Marketing Innovation, GlobalCommerce, Brand Building, CommerceBeyondBorders
DEGLOBALIZATION IN ACTION: WHAT'S NEXT FOR BRANDS AND BORDERS?
DEGLOBALIZATION IN ACTION: WHAT'S NEXT FOR BRANDS AND BORDERS?
PodcastChris BakerApril 11, 2025Podcast, Marketing Innovation, GlobalCommerce, Brand Building, CommerceBeyondBorders
COMMERCE AT A CROSSROADS
COMMERCE AT A CROSSROADS
PodcastChris BakerMarch 27, 2025Podcast, Marketing Innovation, GlobalCommerce, Brand Building, CommerceBeyondBorders
GLOBAL RETAIL DISRUPTORS: AI, OMNICHANNEL, AND THE FUTURE OF SHOPPING
GLOBAL RETAIL DISRUPTORS: AI, OMNICHANNEL, AND THE FUTURE OF SHOPPING
PodcastChris BakerMarch 21, 2025Podcast, Marketing Innovation, GlobalCommerce, Brand Building, CommerceBeyondBorders
THE EUROPEAN AI LANDSCAPE: BALANCING ETHICS AND INNOVATION WITH MICHELE CARUSO
THE EUROPEAN AI LANDSCAPE: BALANCING ETHICS AND INNOVATION WITH MICHELE CARUSO
PodcastChris BakerMarch 10, 2025Podcast, Marketing Innovation, GlobalCommerce, Brand Building, CommerceBeyondBorders
CHINA'S AI ASCENT: DEEPSEEK, CONSTRAINTS, AND THE GLOBAL TECH RACE WITH DAN WONG
CHINA'S AI ASCENT: DEEPSEEK, CONSTRAINTS, AND THE GLOBAL TECH RACE WITH DAN WONG
PodcastChris BakerFebruary 20, 2025Podcast, Marketing Innovation, GlobalCommerce, Brand Building, CommerceBeyondBorders
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  • Building on Totem’s 2020 trends, we have also produced a report that answers the key questions for China marketers… https://t.co/l4zHLMFNeS
    Aug 6, 2020, 2:14 PM
  • A few months back, we released our annual report on key marketing trends for China. In light of recent developments… https://t.co/OwewBciMTb
    Aug 6, 2020, 2:11 PM
  • We recently completed a comprehensive review of how Direct-to-Consumer (DTC) brands have responded to Covid. To see… https://t.co/YC4OH2WYb5
    Aug 6, 2020, 1:59 PM

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