We build brand growth in Asia
Totem is a brand-growth agency for global retail brands in East Asia, underpinned by cultural marketing — connecting what a brand stands for with what its audiences actually care about, so growth compounds. We blend the analytics of a consulting firm with the implementation craft of an agency to make it happen. Read our approach →
SOCV read
A read of where your brand stands in the cultures that drive your category — the starting point for everything else.
Brand strategy
The idea, the audience and the ownable territory — a position built on the read, not on instinct.
Marketing & activation
Content, campaigns, community and digital that put the position to work across markets.
SOCV tracking
Ongoing measurement to see the position compound — or to correct course early.
Brand Strategy & Positioning
The brain of the operation. Research, brand identity and product-by-audience mapping, tied together by our Brand Growth Framework. Where a brand has stalled, we find where it lost its culture and rebuild the position.
- Brand identity
- Positioning & re-positioning
- Audience × product mapping
- Brand Growth Framework
Culture-Focused Marketing
The craft of owning the conversation where culture actually happens — social, content and campaigns, plus KOL, influencer and community programs, from real-time social to always-on channel management.
- Social & content
- Campaigns
- Influencer & KOL
- Community activation
Digital Innovation
Digital transformation for global brands entering or scaling in Asia — the CRM and WeChat ecosystems, H5 and Mini-Programs, chatbot and AI, and the platforms that carry the brand day to day.
- Digital transformation
- CRM & WeChat
- H5 / Mini-Programs
- Chatbot / AI
Audience Insights & SOCV
The measurement layer. We turn social and commerce data into audience insight, competitor share-of-voice and interactive dashboards — and read cultural ownership through SOCV, our Share of Cultural Voice metric.
- Audience insights
- Competitor SOV
- Data visualisation
- SOCV
Market Entry & Growth in Asia
Getting in, and growing. Market and category research, localization, go-to-market strategy and the activation to launch and scale across Hong Kong, Shanghai, Tokyo and Seoul.
- Market research
- Localization
- Go-to-market
- Launch & scale
This is how it looks in practice. Selected work across all five areas — from Birkenstock and Skechers to Intel, Tencent and Estée Lauder.
See the work →