WHAT DID WE DO:

1. Master strategy - Totem was engaged to develop social media strategies, guidelines/toolkit for APAC, including; brand/social style-guides, content plans, personas. Totem managed the rollout through a series of training sessions with country marketing teams.

2. Monthly strategy - After establishing the framework for social success, Totem followed up with monthly strategy, analysis and content/digital planning across the region, on a monthly basis.