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CHINA - INSIGHTS

Totem has strong roots in China and Asia - where it has established itself as a key resource and thought-leader. It is our belief that, if you want to understand the future of digital marketing, you must pay close attention to what's happening in China. With this in mind, we are committed to surfacing important trends and insights for brands in China - and for future-forward global brands.

 
 
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China's Global Brands for 2025
China's Global Brands for 2025
ReportsChris BakerApril 23, 2025report, Homepage Feature
2025 China Marketing and Media Review
2025 China Marketing and Media Review
ReportsChris BakerDecember 19, 2024report, Homepage Feature
Geographic Analysis of China's Global Brands
Geographic Analysis of China's Global Brands
ReportsChris BakerMay 17, 2024report, Homepage Feature
2024 China Marketing and Media Review
2024 China Marketing and Media Review
ReportsChris BakerFebruary 22, 2024report, Homepage Feature
Big Picture on China's Consumer Market 2024
Big Picture on China's Consumer Market 2024
ReportsChris BakerFebruary 20, 2024report
10 Key Considerations for China Marketing 2024
10 Key Considerations for China Marketing 2024
ReportsChris BakerFebruary 17, 2024report
Survey of Brand Leaders in China 2024
Survey of Brand Leaders in China 2024
ReportsChris BakerFebruary 14, 2024report
China’s Media & Marketing Environment 2024
China’s Media & Marketing Environment 2024
ReportsChris BakerFebruary 13, 2024report
Frameworks for Growth in China 2024
Frameworks for Growth in China 2024
ReportsChris BakerFebruary 12, 2024report
Chinese Brands Going Global 2024
Chinese Brands Going Global 2024
ReportsChris BakerNovember 10, 2023report, Homepage Feature
Marketing Strategies for Recession
Marketing Strategies for Recession
ReportsChris BakerOctober 26, 2023report
2023 China Marketing and Media Review
2023 China Marketing and Media Review
ReportsChris BakerOctober 5, 2023report, Homepage Feature
Salesforce x Totem: Luxury Brands in China
Salesforce x Totem: Luxury Brands in China
ReportsChris BakerOctober 4, 2023report, Homepage Feature
Salesforce x Totem: Beauty Brands in China
Salesforce x Totem: Beauty Brands in China
ReportsChris BakerOctober 4, 2023report, Homepage Feature
Salesforce x Totem: Athleisure Brands in China
Salesforce x Totem: Athleisure Brands in China
ReportsChris BakerOctober 4, 2023report, Homepage Feature
China Brands Going Global 2021
China Brands Going Global 2021
ReportsChris BakerApril 1, 2023report
10 Considerations For Brands In China
10 Considerations For Brands In China
BlogsChris BakerMarch 22, 2023brands
How optimistic are brands about China?
How optimistic are brands about China?
BlogsChris BakerMarch 2, 2023brands, China
WHAT DIGITAL MARKETING GOALS ARE BRANDS SETTING IN 2023?
WHAT DIGITAL MARKETING GOALS ARE BRANDS SETTING IN 2023?
BlogsChris BakerFebruary 24, 2023brands
Are brands finally ready to get back to business in China?
Are brands finally ready to get back to business in China?
BlogsChris BakerFebruary 22, 2023brands
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  • Building on Totem’s 2020 trends, we have also produced a report that answers the key questions for China marketers… https://t.co/l4zHLMFNeS
    Aug 6, 2020, 2:14 PM
  • A few months back, we released our annual report on key marketing trends for China. In light of recent developments… https://t.co/OwewBciMTb
    Aug 6, 2020, 2:11 PM
  • We recently completed a comprehensive review of how Direct-to-Consumer (DTC) brands have responded to Covid. To see… https://t.co/YC4OH2WYb5
    Aug 6, 2020, 1:59 PM

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