This yearly report (we’ve been running for 9+years) is designed to bring China’s marketing and branding landscape into sharp focus - for marketing leaders.
For brands already in China, we hope to provide the necessary insights to stay a step (or two) ahead. For brands not yet in China, it should provide a framework to evaluate growth possibilities. And, for brands considering a pivot to Asia, some perspective on China’s important place in the region.
In the report, we explore the following:
- Brand marketing budgets and sentiment for 2024
- 10 Considerations for Marketers in China
- Generational tiers
- Value Purchase Rules
- How goals, priorities have changed in the time of uncertainties
- Approach to CRM
- Positioning for recession
- Strategies & Case studies
The insights and strategies outlined in the report are underpinned by our annual brand survey (held in Nov ’23). 90 marketing leaders from established brands participated this year.
