China's Global Brands for 2026

 

Totem’s fifth annual report on Chinese Brands Going Global.

This 90+ page report:

  • Is focused on the Top 100 ranking of brands

  • Underpinned by Totem’s database and analysis of the top 450 brands

  • A seven country survey of 3,500 consumers, conducted with Rakuten Insights.

China’s top GLOBAL brands


𝗜𝗻𝘀𝗶𝗱𝗲 𝘁𝗵𝗲 𝗿𝗲𝗽𝗼𝗿𝘁:

  • Totem’s 2026 ranking of China’s Top 100 global brands

  • Why Chinese brands are underpricing globally, leaving margin on the table

  • The rise of “cool China” brands in beauty, fashion, sports and lifestyle

  • How brands like DJI, Bambu Lab and Insta360 are category champions

  • The role of TikTok, social commerce and creators in global expansion

  • Consumer attitudes toward Chinese brands US, UK, Japan, Korea, India & Asia

  • “Chinamaxxing” and Gen Z’s rising openness to Chinese products and culture

  • Trust, warranties, reviews and customer service are critical to global growth

  • The changing marketing playbook for Chinese brands going global

How can we enter China successfully and sustainably? Whats our best path?
MARKET ENRTY PLANNING
How can we re-calibrate our approach to China and re- establish a growth path?
RE-STRATEGIZE CHINA
How do we find the right approach in this busy, competitive landscape?
SOCIAL STRATEGIES
 
ReportsChris Bakerreport, Homepage Feature