Re-calibrate and re-establish a growth path

It can be easy to get off track in China. In many (most) categories, the number of competitor brands has increased many-times-over, during the past few years. And, with costs rising and ROI falling, many global brands are being left behind.

Totem works with clients to step-back and re-evalute the market and the position of brands. Is there a product/pricing challenge? Is there a problem with brand messaging? Does more budget need to be spent on brand building? Is there a new geographic focus that can be implemented?

BUSINESS Benefits

• Expert, independent analysis of the brand x market

• 20+ years experience in China brand analysis

• Mix of research, data, analysis to inform clear decision-making about next steps

DELIVERABLES

Detailed report and briefing with global management. Report re-evaluates; TAM, current landscape, audience insights, competitor matrices, market positioning, budgeting, brand positioning, sales/branding mix. Report and briefing make clear recommendations for business actions.