Higher impact, higher efficiency brand building

What types of campaigns and creative will help us achieve key brand objectives? Are we targeting the right audiences, through the best channels to meet our goals? Are we using the most cost effective media channels? Are there new, different and more efficient ways to build a brand?

Totem works with its clients on developing campaign and creative frameworks for brand building success. Our planning work helps guide creative and media agency plans toward areas of high-impact, high-effectiveness.

BUSINESS Benefits

• Brand relevant, high-impact campaign frameworks

• Media evaluation which puts the brand, its audiences and costs/benefits ahead of media agency biases

• Creative and channel considerations which underpin planning

DELIVERABLES

Brand frameworks for campaign and creative planning. Independent, non-biased media selection guidance and evaluation. Briefing for brand and agencies.