Step-up and out of the clutter

Too many brands have been going through-the-motions with social media for China. 4-5 years ago, ‘average’ was enough to attract some attention - this was supported by vastly over-inflated media metrics (eg. fake followers), fewer brands, and low operations costs.

In a market where social media is relied on to be a key driver of brand equity, ‘average’ is no longer enough. Many brands are falling behind, losing followers, while brand awareness numbers are sinking.

Totem works with leading brands to develop cut-thru social media strategies which propel the brand forward.

BUSINESS Benefits

• A high-level perspective on building social media strategies that work

• Strategies which go beyond ‘average’, short-term, promotional tactics

• Rebuilding social to be a key driver of brand equity/awareness

DELIVERABLES

CMO-level strategy and report on how to re-vitalize social media in China. The report and briefing are informed by internal consultations, data, market information and research.