Adapting global to local audiences. Adaptation of the brand to China balancing global/local identify.
Audience and channel mapping. Audience research x product mapping x media planning
Positioning, themes, concepts & styling. Strategic themes for content and campaigns.
Overall digital, social media brand planning (inc. brand ID, product-line x audience mapping, channel planning/buying and campaign planning.
Development of digital (social) campaigns/strategies... Overall campaign mapping/planning, design of key materials, media/KOL planning/buying ...O2O plans, UI/UX design.
Master strategy - Totem was engaged to develop social media strategies, guidelines/toolkit for APAC, including; brand/social style-guides, content plans, personas. Totem managed the rollout through a series of training sessions with country marketing teams.
Monthly strategy - After establishing the framework for social success, Totem followed up with monthly strategy, analysis and content/digital planning across the region, on a monthly basis.
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