Foundational content and creative for China

How do we develop a regular set of content and creative for our brand in China? How do we consistently tell a story on social media and keep audiences engaged? How do we effectively express ‘brand codes’ through creative/content?

For retainer clients, Totem Media develops content bundles for use on social media channels. These content bundles include a mix of video, images, and stories (editorial) - all closely connected to ‘brand codes’ and audience interests.

BUSINESS Benefits

• Brand-level strategy applied to content creation

• Content to fuel audience growth/retention on social channels

• Creative (videos, images, stories) which balance both brand imperatives and audience interests

• Content linked to brand/strategic objectives

• Consistent quality of content

DELIVERABLES

Quarterly content creation bundle of contents include; 3-5 short videos, average of 50 images and story frameworks/calendars to support growth across social media channels.