Salesforce x Totem: Luxury Brands in China

This is a series of three reports Totem co-created with Salesforce, for China.

𝗧𝗵𝗲 𝗿𝗲𝗽𝗼𝗿𝘁 𝗹𝗼𝗼𝗸𝘀 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗳𝗼𝗹𝗹𝗼𝘄𝗶𝗻𝗴 𝗶𝘀𝘀𝘂𝗲𝘀 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝘁𝗼 𝗮𝘁𝗵𝗹𝗲𝗶𝘀𝘂𝗿𝗲 𝗯𝗿𝗮𝗻𝗱𝘀:

• China’s digital marketing environment

• How Social Commerce rules in China

• What channels are favored by Luxury brands

• How video is essential for success (and how to use it)

• The value of live-streaming for luxury brands

• Private traffic tactics

• Effective CRM solutions/insights

• How WECHAT is key for luxury brands

Each of the reports in the series has a particular focus on the importance of CRM in China and how the next set of gains for most brands will come from improvements in customer engagement, listening and support.

Download the Full Report

Salesforce x Totem Report: Luxury Brands in China

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How can we enter China successfully and sustainably? Whats our best path?

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How can we re-calibrate our approach to China and re- establish a growth path?

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How do we find the right approach in this busy, competitive landscape?

SOCIAL STRATEGIES