Salesforce x Totem: Athleisure Brands in China

 

This is a series of three reports Totem co-created with Salesforce, for China.



๐—ง๐—ต๐—ฒ ๐—ฟ๐—ฒ๐—ฝ๐—ผ๐—ฟ๐˜ ๐—น๐—ผ๐—ผ๐—ธ๐˜€ ๐—ถ๐—ป๐˜๐—ผ ๐˜๐—ต๐—ฒ ๐—ณ๐—ผ๐—น๐—น๐—ผ๐˜„๐—ถ๐—ป๐—ด ๐—ถ๐˜€๐˜€๐˜‚๐—ฒ๐˜€ ๐—ฟ๐—ฒ๐—น๐—ฒ๐˜ƒ๐—ฎ๐—ป๐˜ ๐˜๐—ผ ๐—ฎ๐˜๐—ต๐—น๐—ฒ๐—ถ๐˜€๐˜‚๐—ฟ๐—ฒ ๐—ฏ๐—ฟ๐—ฎ๐—ป๐—ฑ๐˜€:

  • Chinaโ€™s digital marketing environment

  • How Social Commerce rules in China

  • What channels are favored by athleisure brands

  • How video is essential for success (and how brands use it)

  • The value of live-streaming for athleisure brands

  • Private traffic tactics

  • Effective CRM solutions/insights

  • DOUYIN workflows for athleisure brands



Each of the reports in the series has a particular focus on the importance of CRM in China and how the next set of gains for most brands will come from improvements in customer engagement, listening and support.