Chinese Brands Going Global 2024
This 107 page report marks Totem's second edition of Chinese Brands Going Global, building upon the success of the first one published in 2021.
The updated "Top 100 Brands" on the global stage are ranked based on their impact in the digital landscape, spanning global social media and website traffic, with the latest data from 2023. Our focus is firmly forward-looking, charting the trajectory of Chinese brands as they continue to make waves on the global stage.
The analysis includes:
Top 100 Brands in 2023
Insights into the progress by Chinese brands globally from 2021 vs 2023
Evaluation of the strategies used in expanding & growth
Data on effectiveness of ecommerce vs social media
Category insights (eg. Electronics, Auto, Fashion…)
Data by region/country on progress & penetration
Examples of marketing tactics used by region
Profiles on brands to watch
Challenges and issues faced
