WECHAT BRINGS BRANDS & AUDIENCES TOGETHER

WeChat is a foundational digital channel for marketing in China. It’s one of the 2-3 digital channels that all brands must have to win with audiences and succeed in the market.

WeChat is a SUPER-APP! It’s a complete ecosystem, bringing social, content and commerce together in one tight bundle, combining the features and functions of hundreds of applications. It boasts over a billion users (MAU’s) and its payment system (WePay) has 800million+ users. 

WECHAT SOLUTIONS FOR BRANDS

We provide a range of solutions for brands on WeChat, from mapping out high-level growth strategies to implementing CRM systems. And from building out Mini-Programs, to managing monthly operations and campaigns for clients. 

WECHAT STRATEGY & PLANNING

Totem develops complete strategies for brands and puts those strategies together in the context of; (1)overall brand goals, (2)customer journeys (path-to-purchase), (3)holistic media channel mapping, and (4)organizational budgets. 

We provide the context necessary to understand the role of WeChat in a brand’s marketing mix. We take full account of what needs to be done and create efficient, effective plans to achieve those goals. We help our clients get a clear view on the ROI of specific plans first …and then move forward to implementation.

SOCIAL CRM SYSTEMS

WeChat has become the de-facto CRM system for brands in China - the place where companies consolidate and segment audiences - and cultivate long-term sales and loyalty with customers. 

Totem helps brands select and implement CRM systems for WeChat - and helps to integrate WeChat CRM systems with master/global CRM systems. As part of our work, we also work with brand content and ecommerce teams to effectively utilize their WeChat CRM solutions, providing critical planning on audience segmentation, insights on content-per-segment, and on journey mapping (eg. how/where to connect with audiences). 

MINI-PROGRAM DESIGN & DEVELOPMENT

Mini-Programs have become key brand real estate - they are mini-websites for the WeChat ecosystem. Mini-programs are designed to spark attention, engagement and sales with audiences. Totem works with its clients in the planning, design and development of Mini-Programs.

SOCIAL CONTENT, CAMPAIGNS, ADS & INFLUENCERS

Social content, campaigns, ads and influencers are key to growing and sustaining audiences on WeChat. Totem works top-down with brand clients to create the plans, content and campaigns that help increase audiences-customers-followers on WeChat. We have teams of content creators, writers & designers who create compelling, ‘on-brand’ content (stories, images and videos). Our media team manages campaigns with influencers and plans/manages ad buy to spark new growth.

ECOMMERCE & SOCIAL SELLING

Totem is critically concerned with sales/ecommerce and revenue growth for clients. We work with our clients - as part of overall planning - to create solutions for sales. And, we collaborate with ecommerce teams/partners to orchestrate comprehensive social-sales solutions, through; private communities, livestream sales, influencer/KOL sales, affiliate sales and campaign ‘flash sales.’