Audience actions vs revenue

What are the most meaningful actions that take place during the customer’s path to purchase? What’s the dollar value of; an action on your website, a social media follower, a store visit, a video view?

Purchase intent answers these questions by combining the probability that a consumer will purchase a product (based on user actions) with a quantified dollar value for each action.

BUSINESS Benefits

• Optimize campaigns towards higher-value actions that are predictive of future revenue

• Identify KPIs for your media agencies, giving clear direction for optimized media buy

• Continuous optimization in areas by using insights to guide testing plans

DELIVERABLES

Mapping of audience activities, channels and actions. Dollar value analysis of customer actions.