Get your spending right

Do you know what part of your marketing budget is wasted? 

This statistical framework is designed to optimize budgets around brand-specific KPIs. Put in place a dashboard to eliminate wastage in marketing spend and hone in on what works best for your brand. 

Analyze different scenarios and evaluate budget allocations across markets, customer segments and business units. Get beyond ‘what worked in the past’ thinking and go after new opportunities, new markets …new revenue.

BUSINESS Benefits

• Cost savings – eliminate wastage

• Reset organizational KPIs

• Move beyond old routines. Identify and pursue new growth opportunities

• Arm stakeholders with information on the opportunities and constraints by market and adjust planning

DELIVERABLES

A fully visualized view of marketing spend and corresponding ROI. A data-driven budget optimization model with a detailed plan to derive optimal value for your overall marketing budget. Re-framed top-level organizational goals and KPIs.