2020 China Report

Our 2020 Trends Report for marketing can be downloaded here

点击下载 2020中国市场营销趋势报告

The 148 page report covers our 10 TRENDS, including key issues related to:

• Consumer spending/confidence

• Brand ROI challenges

• Opportunities in Lower Tier Cities

• China’s changing media landscape

• The growing importance of CRM

• Livestream Selling, KOLs and branded video

• Lessons to be learned from DTC brands

In keeping with Totem’s data/analytics x brand strategy work, the report is focused on the bigger questions facing brands in China.

We spent months interviewing China’s marketing experts and leaders - from brands, agencies, tech providers, industry experts - together with data/research and case studies…to forecast the themes that will matter most in 2020.

And, in light of recent developments (re:Coronavirus), we have included a few additional pages as amendment to our original report - to address this important issue.

How can we enter China successfully and sustainably? Whats our best path?

MARKET ENRTY PLANNING

How can we re-calibrate our approach to China and re- establish a growth path?

RE-STRATEGIZE CHINA

How do we find the right approach in this busy, competitive landscape?

SOCIAL STRATEGIES