China Springs Back from Covid-19

Our China Springs Back from Covid-19 report can be downloaded here

The 37 page report builds on Totem’s 2020 Trends Report and answers the following questions for China marketers:

• How were sales affected during depths of lockdown?

• What important strategies did brands use during lockdown? - How much were marketing budgets cut?

• How are brands responding during recovery?

• What channels are brands focused on now?

And, as China’s economy gets back on track there are a number of insights for Global brands dealing with Covid-19 worldwide:

• China might be the best chance for growth in 2020

• All things online proved to be resilient through the crisis

• The crisis accelerated structural changes already underway

...brands that want thrive post-recovery need to quickly connect with customers to understand their ‘new normals’ and the new attitudes that have emerged.

How can we enter China successfully and sustainably? Whats our best path?

MARKET ENRTY PLANNING

How can we re-calibrate our approach to China and re- establish a growth path?

RE-STRATEGIZE CHINA

How do we find the right approach in this busy, competitive landscape?

SOCIAL STRATEGIES