2021 China Report

 

Our 2021 Trends Report for marketing can be downloaded here

In the report we look at:

  • Brand marketing budgets and sentiment for 2021

  • How goals, priorities have changed

  • What digital tactics hold the most potential
    The plans for global brands’ marketing investments in China

  • What channels have been most effective (WeChat, RED, Douyin…)

  • How brands are using Livestream video

  • What new channels are brands considering

  • What's happening with China anti-trust

2021 China Marketing & Media Trends
2021 China Marketing Trends sections
China brand growth
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How can we enter China successfully and sustainably? Whats our best path?
MARKET ENRTY PLANNING
How can we re-calibrate our approach to China and re- establish a growth path?
RE-STRATEGIZE CHINA
How do we find the right approach in this busy, competitive landscape?
SOCIAL STRATEGIES
ReportsChris Bakerreport