The Perfect Storefront: Digital Commerce Excellence

Swagat Choudhury, Global Digital Commerce Director at Mars (previously senior roles at Diageo), explores what constitutes a “perfect store” in digital commerce—creating seamless customer experiences through AI-driven personalization, data analytics, and omnichannel integration. The conversation addresses harmonizing universal brand standards with region-specific market demands, the emergence of social commerce and voice-activated shopping, and how product reviews and written content shape discovery. He offers practical guidance for enterprises undergoing digital transformation: “Be very clear on your outcome, and find the best path to it. Sometimes the answer might not be AI — but increasingly, it is.”