The European AI Landscape: Balancing Ethics and Innovation

Michele Caruso, professor of AI and data marketing at the University of Paris Saclay and LIUC in Milan (former senior head of data and CX at WPP, consultant at Accenture and EY), shares insights into Europe’s approach to AI adoption, ethics, and competitiveness. The discussion explores Europe’s balanced approach — maintaining strong ethical standards while staying globally competitive — and how the US emphasizes rapid experimentation, China takes constraint-driven approaches, and Europe prioritizes regulatory frameworks. It also addresses how regulation might catalyze innovation, the layered nature of AI applications from discovery through optimization, augmenting rather than replacing human intelligence, and how premium brands such as Pernod Ricard and Moët Hennessy leverage AI within creative marketing.