Make Your Own Luck: Scott Kronick on Global Growth, China Lessons & Saying Yes to the Meeting

Scott Kronick, communications leader formerly at Ogilvy & Mather, shares three decades of brand-building across Asia, Olympics work, and current AI-driven marketing. He introduces the “surface area of luck” framework emphasizing meeting people and discussing passion to create opportunity, draws lessons from China’s “can-do” culture around optimism and execution speed, discusses why boutique agencies outmaneuver quarterly-driven giants, addresses AI and influencer roles in the media mix, examines Chinese brands’ global expansion strengths and gaps, and offers career advice: “That meeting you don’t want to leave the house for? Take it. That might be the life-changer.”