Vuori just launched in Beijing.
Located at Taikoo Li (Sanlitun), it's Vuori's first store in North China, with two stores already launched earlier in Shanghai.
The new store opening was celebrated together with a three-day pop-up, fitness classes, customization & embroidery station and launch party.
A challenger for Lululemon in China?
Vuori is the brand most cited as chipping away at Lululemon in North America.
While they are still a niche player compared with Lululemon they have been converting customers from LULU in the US.
In 2018, only 1.2% of Lululemon customers also shopped at Vuori. By Late 2024, that number had risen to 7.8% of Lululemon customers.
At a time where Lululemon is under stress globally, could Vuori do some damage to LULU in China?
Vuori is still a niche player in China ...and has a long, long way to go - 3 stores vs LULU's 150+ stores in China.
And, unlike the US, where there is a bit of fatigue with Lululemon, sentiment in China remains high for the category leader.
Anta, Nike, On Cloud and others still rank as much bigger concerns for Lululemon in China.