Valentino’s Lantern Festival

Tianhou Palace, Shanghai

Jan 17–18, 2026

Chinese New Year lantern installation

It's visually striking, blending Valentino's brand with CNY imagery.

Instead of a mall or gallery, Valentino transformed a historic site into an open-air lantern environment — rich in light, atmosphere, and symbolism — that feels more like a moment to step into than an event to attend.

Bravo for all of the subtle weaving of the brand with culture, festival and connection to legacy.

It’s public but intimate ...a great balance between being exclusive and available.

Another example of luxury shifting toward immersive, intimate and exclusive brand experiences. It demonstrates the direction of travel with luxury branding, in moving more towards exclusivity.