Retail & activation

Staple Pigeon has landed in Shanghai

Staple · Nov 2025

Last week, legendary NYC streetwear brand Staple officially launched into China - with its first store in Shanghai.

Walking down Huaihai Rd, you cannot miss the giant pigeon poking its head out onto the street!

The store offers up a deep immersion into the brand, its history and its link to NYC. The birds-eye overhead video of Manhattan - as you stand in the fitting room - was a highlight.

Brand collaborations also feature strongly ...New Balance, Dr Martens. And, the collab with Randomevent should help connect Staple to the local streetwear community.

Thanks to the team at Staple for having me at the launch party. Great speaking with jeff staple about the future of streetwear. A real pleasure to see everyone!

Coming next for Staple, are shops in Shenzhen (at Coco Park) and Hong Kong.

#staple,#streetwear,#chinaretail
Originally shared by Chris Baker on LinkedIn. See the original post →
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