On Cloud Steps It Up in Shenzhen

On Cloud has serious momentum in China and is among a core set of performance brands leading a secular shift towards athleisure and performance wear.

E-commerce data shows On Cloud online sales grew 119% year-on-year as of November 2025, highlighting just how quickly the brand is scaling in China.

The Shenzhen flagship reflects On Cloud's growing ambition to expand beyond footwear into a full performance sportswear system, with apparel and multi-sport categories (eg. tennis) all coming into full focus.

The launch event included a fashion show (demonstrating its full performance/athleisure system) as well as activities and trials.