Nespresso’s Spring Promenade

Nespresso is great at threading together seasonal and cultural moments with special edition roasts ...to accelerate trials, new sales and gifting.

Their programs run across all shops in the region with amazing consistency and clarity at key moments across the year.

Nespresso as a part of the CNY ritual...

Its lunar new year pop-up - in SHENZHEN - is a bright, fully branded, immersive space that connects the brand (and coffee) with rhythms of the holiday itself. Traditional festive cues—lanterns, garden-like layouts, red-and-gold tones—are combined with special-edition roasts, tasting moments, and machine demos to signal that coffee can sit alongside established CNY rituals.