Miu Miu Momentum.
Across Asia, Prada Group is channeling real momentum into Miu Miu — transforming it from a secondary label into a cultural force.
From Seoul and Shanghai to Tokyo and Bangkok, Miu Miu’s statement activations are seemingly everywhere, all-at-once.
Almost every location Ive visited in greater China this week has featured a Miu Miu presence - either with activations, billboards and/or new stores.
With retail sales up more than 90% year-on-year in 2024 and another 60%+ gain in early 2025, the brand has become a lightning rod for youth-driven luxury.
While the Prada brand itself remains the Group’s mainstay, it’s Miu Miu that’s setting the rhythm — and supporting overall group success - with an approach that is more fresh, playful and youthful.
Originally shared by Chris Baker on LinkedIn. See the original post →
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