Manduka’s China pop-up reflects a maturing yoga market
In December, premium yoga brand Manduka opened its first offline pop-up in China at Shanghai Plaza 66, running through March 2026.
The move is notable less for its scale than for its restraint...and insider appeal.
China’s yoga market is no longer just about imported gear or studio-led distribution. It’s shifting toward community, credibility, and lived practice. Manduka’s calm, long-run pop-up — part retail, part practice space — leans into that reality rather than chasing hype.
A few data points to put China's yoga market into perspective:
- CBN Data suggest there are 93m people following yoga topics on Douyin
- The number of yoga studios tripled from 2017-2021 to 42,000
- The yoga market generated USD11.9 Billion in 2023. By 2030 = USD22.5B
Originally shared by Chris Baker on LinkedIn. See the original post →
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