Labubu x Kpop star.... Talk about a potent combination!
Pop Mart transformed a location in Seongsu, SEOUL into a Labubu-Styled convenience store and playground (Sept 12-25). BTOB's Yook Sung-jae serves as the ambassador for the activation.
Location + celebrity + viral IP = content that travels
While this is mostly aimed at the Korean market, it has the potential to create a regional/global ripple effect.
When you combine a global viral sensation with K-pop star power in Korea's cultural hotspot, the content multiplies exponentially. Korean Gen Z amplifies trends that go global.
Originally shared by Chris Baker on LinkedIn. See the original post →
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