KODAK Apparel’s Asia rollout continues
Following the Hong Kong retail move we noted earlier, KODAKs CNY pop-up at Chengdu Wanxiang City extends a sequence - across Asia - that started with established flagships in South Korea and Japan.
The Chengdu space translates the familiar playbook — retro film visual language, museum-style staging and multiple photo points — into a high-traffic atrium format tied to New Year wardrobe purchasing.
The role of the store is clear:
experience → social circulation → conversion (via a straightforward CNY promotion).
KODAK is building a consistent presence around its nostalgic lifestyle positioning. Coke, MLB and a host of other brands are taping into similar opportunities across Asia.
Lets see where KODAK appear next.
Originally shared by Chris Baker on LinkedIn. See the original post →
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