GROUNDS Zero in Shenzhen
Dates: July 5 – August 31, 2026
GROUNDS' first mainland concept store is a two-story pop-up built around one idea: breaking gravity's limits. Ground floor debuts three core lines... bubble-soled JEWELRY, fluid-gel MOOPIE, sculptural CRYSTAL.
Upstairs, an Archive gallery stages 20 vintage prototypes against custom projection, framing the design philosophy rather than just selling it.
About GROUNDS
The brand is the work of Mikio Sakabe, an Antwerp-trained Tokyo designer who founded GROUNDS in 2019 after years running his namesake label.
His fixation is literal... shoes designed from the outsole up to change the wearer's relationship with gravity. The transparent bubble sole is the signature, and the reason NewJeans and TikTok made the brand a cult name.
Most brands enter China to build demand
GROUNDS is entering a market that's already its largest.
This store doesn't create the pull; it converts existing pull into owned retail, ahead of a formal store this autumn and expansion into Shanghai, Beijing and Chengdu.
