FENDI's Shanghai 'funhouse'
FENDI turned its latest pop-up into a 'funhouse' - an environment beaming with photo opportunities - to rally attention, excitement to the brand.
Wukang Road, Shanghai
Jan 14, 2026 (1.14)
Flash pop-up
Celebrity appearance: Tian Xuning
The activation which launched on Jan 14th on Wukang Road (cultural entrepot) attracted 10,000 visitors on opening day.
The pop-up features an array of diorama as scenes for live photo journaling - “生图” (unedited live photos). The opening day gained further momentum from a celebrity appearance by Tian Xuning.
Luxury pop-ups are evolving into offline participatory events, designed for online amplification. Rallying audiences towards moments that matters is 'mission critical' for brands in 2026.
Originally shared by Chris Baker on LinkedIn. See the original post →
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