ASICS Blast Factory

Inside the "Factory" customers could learn about the tech/science behind the runners, while also being able to fully interact with the products thru trials.

ASICS closed the gap between "reading about bounce" and "feeling the bounce"

→ Interactive trial labs where consumers tested Blast technology firsthand

→ Positioned ASICS as science-driven, not just another sneaker brand

→ Perfect for China's experience-hungry Gen Z consumers