The 2026 World Cup ball rolls into Shanghai
adidas has transformed one of Shanghai's highest-footfall corridors into a ten-day World Cup activation built around TRIONDA — the official 2026 FIFA match ball.
A giant TRIONDA replica anchors the plaza, surrounded by national team jersey showcases (Argentina, Germany, Spain), vintage football archive walls, and photo moments designed for social amplification.
Interactive elements include table football, street challenges, and on-site jersey customization. F50 boots and limited-edition merchandise complete the retail loop.
Official World Cup Match Ball Since 1970
Owning football isn't a campaign objective for adidas — it's a brand identity claim. TRIONDA is a critical anchor to that claim and symbol of Adidas' commitment to football.
As the official World Cup match ball supplier for over 50 years, the ball itself is adidas's most durable proof point: more defensible than an athlete signing, more universal than a kit deal.
