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GLOBAL CHINA ASIA
中国品牌出海 直接面向消费者 (DTC) 品牌洞察和数据 中国营销解决方案
WHO WE ARE WHAT WE DO BRAND GROWTH DIGITAL TRANSFORMATION DATA AND INSIGHTS CHINA Chinese Brand Go Global Brand Framework REPORTS GLOBAL CHINA ASIA CONTACT我们是谁 服务 中国品牌出海 直接面向消费者 (DTC) 品牌洞察和数据 中国营销解决方案 品牌增长框架联系我们
TOTEM
 

GLOBAL - INSIGHTS

Data, insights and measurement are key to everything we do at Totem - particularly brand strategy and digital transformation. Within this section, we highlight learnings, conversations, and data from our work with brands on transformation, ideation, and business model re-invention.

 
 
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Snapchat, worth another look?
Snapchat, worth another look?
Chris BakerNovember 11, 2020
WhatsApp is FINALLY enabling payments
WhatsApp is FINALLY enabling payments
Chris BakerNovember 10, 2020
Apple is losing its edge in China
Apple is losing its edge in China
Chris BakerNovember 4, 2020
Six characteristics of high growth brands
Six characteristics of high growth brands
Chris BakerOctober 15, 2020
Brands need to spark joy for audiences offline
Brands need to spark joy for audiences offline
Chris BakerOctober 7, 2020
Organic, segment-specific reach on Facebook? Forget it!
Organic, segment-specific reach on Facebook? Forget it!
Chris BakerSeptember 6, 2020
How Devastating is a TikTok Ban for Brands?
How Devastating is a TikTok Ban for Brands?
Chris BakerSeptember 5, 2020
The Clock is Ticking for Creators
The Clock is Ticking for Creators
Chris BakerSeptember 5, 2020
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  • Building on Totem’s 2020 trends, we have also produced a report that answers the key questions for China marketers… https://t.co/l4zHLMFNeS
    Aug 6, 2020, 2:14 PM
  • A few months back, we released our annual report on key marketing trends for China. In light of recent developments… https://t.co/OwewBciMTb
    Aug 6, 2020, 2:11 PM
  • We recently completed a comprehensive review of how Direct-to-Consumer (DTC) brands have responded to Covid. To see… https://t.co/YC4OH2WYb5
    Aug 6, 2020, 1:59 PM

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