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BRAND GROWTH DIGITAL TRANSFORMATION DATA AND INSIGHTS CHINA Chinese Brand Go Global
GLOBAL CHINA ASIA
中国品牌出海 直接面向消费者 (DTC) 品牌洞察和数据 中国营销解决方案
WHO WE ARE WHAT WE DO BRAND GROWTH DIGITAL TRANSFORMATION DATA AND INSIGHTS CHINA Chinese Brand Go Global Brand Framework REPORTS GLOBAL CHINA ASIA CONTACT我们是谁 服务 中国品牌出海 直接面向消费者 (DTC) 品牌洞察和数据 中国营销解决方案 品牌增长框架联系我们
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GLOBAL - INSIGHTS

Data, insights and measurement are key to everything we do at Totem - particularly brand strategy and digital transformation. Within this section, we highlight learnings, conversations, and data from our work with brands on transformation, ideation, and business model re-invention.

 
 
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Brands Need to Spark Joy
Brands Need to Spark Joy
Chris BakerSeptember 5, 2020
Nike In Shift Toward DTC
Nike In Shift Toward DTC
Chris BakerSeptember 3, 2020
The World's Top DTC Brands
The World's Top DTC Brands
Chris BakerSeptember 3, 2020
Whatsapp with the WeChat Ban?
Whatsapp with the WeChat Ban?
Chris BakerAugust 14, 2020
It’s Apple’s Turn to Follow WeChat
It’s Apple’s Turn to Follow WeChat
Chris BakerAugust 6, 2020
The Curious Case of Moutai
The Curious Case of Moutai
Chris BakerAugust 6, 2020
What if You HAD TO Sell Online Only
What if You HAD TO Sell Online Only
Chris BakerAugust 6, 2020
DTC Resilience
DTC Resilience
Chris BakerJuly 31, 2020
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  • Building on Totem’s 2020 trends, we have also produced a report that answers the key questions for China marketers… https://t.co/l4zHLMFNeS
    Aug 6, 2020, 2:14 PM
  • A few months back, we released our annual report on key marketing trends for China. In light of recent developments… https://t.co/OwewBciMTb
    Aug 6, 2020, 2:11 PM
  • We recently completed a comprehensive review of how Direct-to-Consumer (DTC) brands have responded to Covid. To see… https://t.co/YC4OH2WYb5
    Aug 6, 2020, 1:59 PM

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