Adding 11 million more daily active users, increasing engagement and revenue.
Its performance in the past few months has reversed a downward trend from 2019. Snapchat now has 249 million MAU - 186 million of those are daily users.
Snapchat has certainly benefit from the pressure on TikTok (namely in India), over the last several months ....BUT...It is also doing a really good job;
(1)catering to GenZ, and
(2)continuing to experiment/innovate ...adding/adapting fresh new features at a rapid clip. Augmented Reality is an area of real focus-advantage.
For high-growth brands targeting GenZ, Snapchat is worth another look - especially as an environment to build capabilities with AR.
