Facebook and Instagram have become crowded and costly ...AGAIN.

According to recent data from Socialbakers, Global social media spending was up 56.4% in Q3, and CPC rose by 42.4%.

Many brands that kept digital activities up during the depths of Q2 enjoyed a rent holiday on the core digital channels.

But, now that the dust has settled, and everyone is crowding back into digital ...Brands will have to re-calibrate spending allocations.

Transcendent brands should be spending greater efforts experimenting with new channels, building new formulas to expand more quickly.