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CHINA - INSIGHTS

Totem has strong roots in China and Asia - where it has established itself as a key resource and thought-leader. It is our belief that, if you want to understand the future of digital marketing, you must pay close attention to what's happening in China. With this in mind, we are committed to surfacing important trends and insights for brands in China - and for future-forward global brands.

 
 
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China Springs Back from Covid-19
China Springs Back from Covid-19
ReportsChris BakerApril 11, 2020report, covid
Competitive Landscape in China
Competitive Landscape in China
Chris BakerMarch 5, 2020
How Should Brands Be Using WeChat?
How Should Brands Be Using WeChat?
Chris BakerMarch 4, 2020
Changes in Digital Behavior for Brands
Changes in Digital Behavior for Brands
Chris BakerMarch 3, 2020
Quality Content on WeChat and Weibo
Quality Content on WeChat and Weibo
Chris BakerMarch 2, 2020
Digital Touchpoints, Going Direct, and Mini-Programs
Digital Touchpoints, Going Direct, and Mini-Programs
Chris BakerFebruary 28, 2020
Building Brand Awareness and Audience Engagement
Building Brand Awareness and Audience Engagement
Chris BakerFebruary 22, 2020
China: The World's Most Competitive Market
China: The World's Most Competitive Market
Chris BakerFebruary 20, 2020
Brand Strategy To Be Key In 2020
Brand Strategy To Be Key In 2020
Chris BakerFebruary 19, 2020
Mobile And Social Playing Key Roles In Chinese Advertising Success
Mobile And Social Playing Key Roles In Chinese Advertising Success
Chris BakerFebruary 18, 2020
Brands Are Facing A Challenge With High Competition And Costs in China
Brands Are Facing A Challenge With High Competition And Costs in China
Chris BakerFebruary 18, 2020
Costs Of Customer Acquisition In China Continues To Rise
Costs Of Customer Acquisition In China Continues To Rise
Chris BakerFebruary 17, 2020
How Brands Should Respond To The Coronavirus
How Brands Should Respond To The Coronavirus
Chris BakerFebruary 13, 2020coronavirus, China, brands, companies
How Brands Can Use Instagram in China
How Brands Can Use Instagram in China
Chris BakerFebruary 13, 2020
Brand Spending On Marketing Remains Stable in china
Brand Spending On Marketing Remains Stable in china
Chris BakerFebruary 12, 2020
2020 China Report
2020 China Report
ReportsChris BakerFebruary 1, 2020report
Dolce & Gabbana China Blunder Cost Them Millions
Dolce & Gabbana China Blunder Cost Them Millions
Chris BakerFebruary 28, 2019
5 TOP TRENDS for 2019
5 TOP TRENDS for 2019
Chris BakerFebruary 23, 2019China, WeChat, Social Media, Weibo, Pinduoduo, Douyin, CRM, Analytics, reportComment
WeChat = Social CRM
WeChat = Social CRM
Chris BakerFebruary 22, 2019WeChat, CRM, reportComment
The Chinese Social Media Landscape
The Chinese Social Media Landscape
Chris BakerFebruary 22, 2019
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  • Building on Totem’s 2020 trends, we have also produced a report that answers the key questions for China marketers… https://t.co/l4zHLMFNeS
    Aug 6, 2020, 2:14 PM
  • A few months back, we released our annual report on key marketing trends for China. In light of recent developments… https://t.co/OwewBciMTb
    Aug 6, 2020, 2:11 PM
  • We recently completed a comprehensive review of how Direct-to-Consumer (DTC) brands have responded to Covid. To see… https://t.co/YC4OH2WYb5
    Aug 6, 2020, 1:59 PM

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