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BRAND GROWTH DIGITAL TRANSFORMATION DATA AND INSIGHTS CHINA Chinese Brand Go Global
GLOBAL CHINA ASIA
中国品牌出海 直接面向消费者 (DTC) 品牌洞察和数据 中国营销解决方案
WHO WE ARE WHAT WE DO BRAND GROWTH DIGITAL TRANSFORMATION DATA AND INSIGHTS CHINA Chinese Brand Go Global Brand Framework REPORTS GLOBAL CHINA ASIA CONTACT我们是谁 服务 中国品牌出海 直接面向消费者 (DTC) 品牌洞察和数据 中国营销解决方案 品牌增长框架联系我们
TOTEM
 

GLOBAL - INSIGHTS

Data, insights and measurement are key to everything we do at Totem - particularly brand strategy and digital transformation. Within this section, we highlight learnings, conversations, and data from our work with brands on transformation, ideation, and business model re-invention.

 
 
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Shifting Retail Staff to Online Marketing
Shifting Retail Staff to Online Marketing
Chris BakerJune 13, 2020
The Acceleration to a More Direct Strategy
The Acceleration to a More Direct Strategy
Chris BakerJune 12, 2020
New Virtual Shopping Partnerships
New Virtual Shopping Partnerships
Chris BakerJune 12, 2020
Focus on High-Touch Virtual Offerings
Focus on High-Touch Virtual Offerings
Chris BakerJune 9, 2020
Adapting to Changing Attitudes
Adapting to Changing Attitudes
Chris BakerMay 30, 2020
Dangerously Addictive
Dangerously Addictive
Chris BakerMarch 29, 2019Brand strategy, Customer Experience Comment
Data Visualization = Brand Performance
Data Visualization = Brand Performance
Chris BakerMarch 29, 2019Brand strategy, Data Visualization
Social as a Proxy for Brand Strength
Social as a Proxy for Brand Strength
Chris BakerMarch 29, 2019Brand strategy, Social Media
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  • Building on Totem’s 2020 trends, we have also produced a report that answers the key questions for China marketers… https://t.co/l4zHLMFNeS
    Aug 6, 2020, 2:14 PM
  • A few months back, we released our annual report on key marketing trends for China. In light of recent developments… https://t.co/OwewBciMTb
    Aug 6, 2020, 2:11 PM
  • We recently completed a comprehensive review of how Direct-to-Consumer (DTC) brands have responded to Covid. To see… https://t.co/YC4OH2WYb5
    Aug 6, 2020, 1:59 PM

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