THE PERFECT STOREFRONT: HOW MARS IS REDEFINING DIGITAL COMMERCE, ONE SNACKING MOMENT AT A TIME
In our most recent episode of Commerce Beyond Borders, Renee Hartmann and I had the pleasure of speaking with Swagat Choudhury.
Swagat holds a unique perspective on digital commerce with his role at MARS as Global Digital Commerce Director - Perfect Digital Store. His mandate at MARS is truly global and includes China to South America, Europe to the US ...and everything in between.
We explored how digital trends like social commerce and on-demand delivery have moved from emerging concepts to everyday expectations.
Swagat shared great insights on planning for global growth:
➡️ Start with the commonalities before the differences
➡️ Tap into core marketplace fundamentals (which are unchanged in centuries)
➡️ Track trends like social commerce from hotbeds (in Asia), adapt-trial locally
As technology adoption flattens globally, consumer behavior is evolving in sync — just with local nuance. The challenge (and opportunity) is in translating early signals into global strategies.
🚀 Listen to the full episode on Commerce Beyond Borders. Available on Apple Podcasts, Spotify, Google Podcasts, and wherever you listen.
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Commerce Beyond Borders - Decoding the Future of Commerce & Retail
Hosted by marketing, retail and ecommerce vets, Renee Hartmann & Chris Baker, “Commerce Beyond Borders” offers global audiences a pithy glimpse into key strategies for success.
Each episode focuses on two key questions:
”What’s one thing in commerce and retail that most people are overlooking?”
“What’s something you know is happening right now that few others in the industry can see?”
…Maintaining a sharp focus on mission critical insights and actionable strategies for senior managers.
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Totem works with a range of brands globally on business intelligence solutions.
Our clients rang across industries; from retail/fashion to beauty, from travel to finance.
Business intelligence and data visualization projects for our clients address critical issues including:
Sales performance, marketing ROI, and social media optimization.