TOTEM
WHO WE ARE Brand Framework CONTACT 我们是谁 品牌增长框架 联系我们
BRAND GROWTH DIGITAL TRANSFORMATION DATA AND INSIGHTS CHINA Chinese Brand Go Global
GLOBAL CHINA ASIA
中国品牌出海 直接面向消费者 (DTC) 品牌洞察和数据 中国营销解决方案
WHO WE ARE WHAT WE DO BRAND GROWTH DIGITAL TRANSFORMATION DATA AND INSIGHTS CHINA Chinese Brand Go Global Brand Framework REPORTS GLOBAL CHINA ASIA CONTACT我们是谁 服务 中国品牌出海 直接面向消费者 (DTC) 品牌洞察和数据 中国营销解决方案 品牌增长框架联系我们
TOTEM
 

CHINA - INSIGHTS

Totem has strong roots in China and Asia - where it has established itself as a key resource and thought-leader. It is our belief that, if you want to understand the future of digital marketing, you must pay close attention to what's happening in China. With this in mind, we are committed to surfacing important trends and insights for brands in China - and for future-forward global brands.

 
 
usukhbayar-gankhuyag-726907-unsplash+3+copy.jpg
Online is leaving offline in the dust. How can it catch up?
Online is leaving offline in the dust. How can it catch up?
BlogsChris BakerFebruary 21, 2023China
Social commerce is critical to successful marketing in China
Social commerce is critical to successful marketing in China
BlogsChris BakerFebruary 21, 2023brands
2022 China Marketing and Media Review
2022 China Marketing and Media Review
ReportsChris BakerJanuary 1, 2022report
OFFLINE RETAIL EXPERIENCES IN A DIGITAL WORLD
OFFLINE RETAIL EXPERIENCES IN A DIGITAL WORLD
Trend SnapshotChris BakerNovember 10, 2021China, new retail
FOCUSING ON DISABILITIES ENABLES WIN-WIN SITUATIONS
FOCUSING ON DISABILITIES ENABLES WIN-WIN SITUATIONS
Trend SnapshotChris BakerNovember 9, 2021China, Social Responsibility
BRANDS JOIN RECONNECTION WITH CHINA’S TRADITIONAL ROOTS
BRANDS JOIN RECONNECTION WITH CHINA’S TRADITIONAL ROOTS
Trend SnapshotChris BakerNovember 8, 2021China, consumer insights, Culture
ROLE PLAY GAMES NO LONGER DIGITAL-ONLY IN CHINA
ROLE PLAY GAMES NO LONGER DIGITAL-ONLY IN CHINA
Trend SnapshotChris BakerOctober 14, 2021China, GenZ, consumer insights
ARE NFTS THE NEXT THING FOR DIGITAL MARKETING IN CHINA?
ARE NFTS THE NEXT THING FOR DIGITAL MARKETING IN CHINA?
Trend SnapshotChris BakerOctober 8, 2021China, NFT
BRANDS GOING GREEN MUST TURN WORDS INTO ACTION
BRANDS GOING GREEN MUST TURN WORDS INTO ACTION
Trend SnapshotChris BakerOctober 6, 2021China, Social Responsibility
EXPANDING THE APPEAL OF LUXURY BRANDS IN CHINA?
EXPANDING THE APPEAL OF LUXURY BRANDS IN CHINA?
Trend SnapshotChris BakerOctober 2, 2021China, Luxury
STORYTELLING WITH ACGN BRAND COLLABORATIONS
STORYTELLING WITH ACGN BRAND COLLABORATIONS
Trend SnapshotChris BakerSeptember 20, 2021China, GenZ, Quanceng
BRANDS LOOK TO BLIND BOXES
BRANDS LOOK TO BLIND BOXES
Trend SnapshotChris BakerSeptember 20, 2021Blind box
LIVESTREAM SHOWS FOR (AND BY) BRANDS
LIVESTREAM SHOWS FOR (AND BY) BRANDS
Trend SnapshotChris BakerSeptember 19, 2021LIVESTREAM
STREET DANCE CULTURE MAKES MARKET MOVES
STREET DANCE CULTURE MAKES MARKET MOVES
Trend SnapshotChris BakerSeptember 18, 2021China, GenZ, Quanceng
VIRTUAL IDOLS GET BRANDS CONNECTED WITH GEN-Z
VIRTUAL IDOLS GET BRANDS CONNECTED WITH GEN-Z
Trend SnapshotChris BakerSeptember 17, 2021China, GenZ, virtual influencer
CHINA HAS DISCOVERED “GLAMPING”
CHINA HAS DISCOVERED “GLAMPING”
Trend SnapshotChris BakerSeptember 16, 2021China, GenZ, glamping, consumer insights
THE APP FOCUSED ONLY ON PRODUCT REVIEWS
THE APP FOCUSED ONLY ON PRODUCT REVIEWS
Trend SnapshotChris BakerAugust 14, 2021Social Commerce, New Media
LIVESTREAMING ENHANCES THE WECHAT ECOSYSTEM
LIVESTREAMING ENHANCES THE WECHAT ECOSYSTEM
Trend SnapshotChris BakerAugust 12, 2021Social Commerce, New Media
“AR” IS A KEY BUILDING BLOCK IN CHINA’S NEW RETAIL
“AR” IS A KEY BUILDING BLOCK IN CHINA’S NEW RETAIL
Trend SnapshotChris BakerAugust 10, 2021new retail, AR, Technology
THE DRAMATIC RISE OF DOUYIN E-COMMERCE
THE DRAMATIC RISE OF DOUYIN E-COMMERCE
Trend SnapshotChris BakerJuly 23, 2021Douyin, Social Commerce
Newer Older
Totem Media
5/F Remex Centre, 42 Wong Chuk Hang Road,
Wong Chuk Hang,
Hong Kong
Hours

WANT TO HEAR FROM US?

Thank you!
 

CAREERS

 
 
  • Building on Totem’s 2020 trends, we have also produced a report that answers the key questions for China marketers… https://t.co/l4zHLMFNeS
    Aug 6, 2020, 2:14 PM
  • A few months back, we released our annual report on key marketing trends for China. In light of recent developments… https://t.co/OwewBciMTb
    Aug 6, 2020, 2:11 PM
  • We recently completed a comprehensive review of how Direct-to-Consumer (DTC) brands have responded to Covid. To see… https://t.co/YC4OH2WYb5
    Aug 6, 2020, 1:59 PM

© 2022. TOTEM MEDIA. ALL RIGHTS RESERVED | PRIVACY POLICY

You're in China!

In 5 seconds we'll automatically redirect you to our Chinese site. If you're not in China click below to stay here.