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WHO WE ARE WHAT WE DO BRAND GROWTH DIGITAL TRANSFORMATION DATA AND INSIGHTS CHINA Chinese Brand Go Global Brand Framework REPORTS GLOBAL CHINA ASIA CONTACT我们是谁 服务 中国品牌出海 直接面向消费者 (DTC) 品牌洞察和数据 中国营销解决方案 品牌增长框架联系我们
TOTEM
 

CHINA - INSIGHTS

Totem has strong roots in China and Asia - where it has established itself as a key resource and thought-leader. It is our belief that, if you want to understand the future of digital marketing, you must pay close attention to what's happening in China. With this in mind, we are committed to surfacing important trends and insights for brands in China - and for future-forward global brands.

 
 
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C2M IS GAINING MOMENTUM IN CHINA
C2M IS GAINING MOMENTUM IN CHINA
Trend SnapshotChris BakerJuly 19, 2021Social Commerce, C2M
KEEP (FITNESS APP) ADDS SOCIAL COMMERCE FUNCTION
KEEP (FITNESS APP) ADDS SOCIAL COMMERCE FUNCTION
Trend SnapshotChris BakerJuly 15, 2021Social Commerce, China
ALIBABA REPLACES WEITAO WITH GUANG GUANG
ALIBABA REPLACES WEITAO WITH GUANG GUANG
Trend SnapshotChris BakerJuly 12, 2021Douyin, Social Commerce, Taobao, Alibaba, China Marketing
DTC Brand Strategies - Perfect Diary, Florasis & Fenty Beauty
DTC Brand Strategies - Perfect Diary, Florasis & Fenty Beauty
Chris BakerMay 29, 2021report
DTC Brand Strategies - NeiWai Vs Ubras
DTC Brand Strategies - NeiWai Vs Ubras
Chris BakerApril 20, 2021report
2021 China Report
2021 China Report
ReportsChris BakerJanuary 12, 2021report
WeChat Exclusive Report
WeChat Exclusive Report
Chris BakerNovember 23, 2020report
Top 100 brands on Bilibili
Top 100 brands on Bilibili
Chris BakerNovember 19, 2020
Alibaba is working hard to cultivate hot/growth/DTC brands
Alibaba is working hard to cultivate hot/growth/DTC brands
Chris BakerNovember 17, 2020
Marketing in China is Different - Lesson for DTC brands
Marketing in China is Different - Lesson for DTC brands
Chris BakerNovember 5, 2020
Why has Bilibili been growing so quickly?
Why has Bilibili been growing so quickly?
Chris BakerOctober 22, 2020
Not all channels are created equal
Not all channels are created equal
Chris BakerOctober 7, 2020
Douyin’s parent company, ByteDance, has become a full-fledged rival for Alibaba & Tencent!
Douyin’s parent company, ByteDance, has become a full-fledged rival for Alibaba & Tencent!
Chris BakerAugust 29, 2020
QR Codes Connecting Online to Offline
QR Codes Connecting Online to Offline
Chris BakerAugust 28, 2020
TikTok’s GLOBAL Impact with GenZ
TikTok’s GLOBAL Impact with GenZ
Chris BakerAugust 28, 2020
Gen Z Is the Most Globalized Generation
Gen Z Is the Most Globalized Generation
Chris BakerAugust 28, 2020
The Potential of QR Codes
The Potential of QR Codes
Chris BakerAugust 28, 2020
618 Shopping Festival Demonstrates China's Recovery
618 Shopping Festival Demonstrates China's Recovery
Chris BakerApril 25, 2020
Bottom-up vs Top-down?
Bottom-up vs Top-down?
Chris BakerApril 22, 2020
The Myth of Cheap, Easy Wins in China
The Myth of Cheap, Easy Wins in China
Chris BakerApril 22, 2020
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CAREERS

 
 
  • Building on Totem’s 2020 trends, we have also produced a report that answers the key questions for China marketers… https://t.co/l4zHLMFNeS
    Aug 6, 2020, 2:14 PM
  • A few months back, we released our annual report on key marketing trends for China. In light of recent developments… https://t.co/OwewBciMTb
    Aug 6, 2020, 2:11 PM
  • We recently completed a comprehensive review of how Direct-to-Consumer (DTC) brands have responded to Covid. To see… https://t.co/YC4OH2WYb5
    Aug 6, 2020, 1:59 PM

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