GLOBAL - INSIGHTS

Data, insights and measurement are key to everything we do at Totem - particularly brand strategy and digital transformation. Within this section, we highlight learnings, conversations, and data from our work with brands on transformation, ideation, and business model re-invention.

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WHY CHINA'S ELECTRIC VEHICLES ARE KEEPING GERMANY AND DETROIT UP AT NIGHT

PodcastChris BakerFebruary 14, 2025Podcast, Marketing Innovation, GlobalCommerce, Brand Building, CommerceBeyondBorders

DIGITAL CORE, HUMAN LAYER: THE FUTURE OF GLOBAL RETAIL INNOVATION

PodcastChris BakerFebruary 5, 2025Podcast, Marketing Innovation, GlobalCommerce, Brand Building, CommerceBeyondBorders

RETHINKING EMERGING MARKETS: LESSONS FROM ORBIT STARTUPS' GLOBAL INNOVATION

PodcastChris BakerJanuary 29, 2025Podcast, Marketing Innovation, GlobalCommerce, Brand Building, CommerceBeyondBorders

GLOBAL COMMERCE INSIGHTS: FROM CHINA TO EUROPE WITH MATTHEW JUNG

PodcastChris BakerJanuary 23, 2025Podcast, Marketing Innovation, GlobalCommerce, Brand Building, CommerceBeyondBorders

SOCIAL COMMERCE OVERVIEW - Social Commerce mini report #1

SOCIAL COMMERCE OVERVIEW - Social Commerce mini report #1

Chris BakerAugust 23, 2024report, Data Visualization, Homepage Feature

GENZ & TIKTOK ARE CHANGE AGENTS - Social Commerce mini report #2

GENZ & TIKTOK ARE CHANGE AGENTS - Social Commerce mini report #2

Chris BakerAugust 21, 2024report, Data Visualization, Homepage Feature

10 CONSIDERATIONS FOR SOCIAL COMMERCE - Social Commerce mini report #3

10 CONSIDERATIONS FOR SOCIAL COMMERCE - Social Commerce mini report #3

Chris BakerAugust 16, 2024report, Data Visualization, Homepage Feature

SOCIAL COMMERCE CHANNEL EVALUATION - Social Commerce mini report #4

SOCIAL COMMERCE CHANNEL EVALUATION - Social Commerce mini report #4

Chris BakerAugust 14, 2024report, Data Visualization, Homepage Feature