https://www.talktototem.com/global-insights daily 0.75 2023-08-31 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1595880545854-CKZ0AG1RM3N4SJYFZ7BV/daniel-olah-16XJMQ2bTl4-unsplash+copy+copy+4.jpg Totem brand and digital agency - Global Insights/Blog https://www.talktototem.com/global-insights/social-commerce-on-the-rise monthly 0.5 2025-07-11 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1723953343150-GZ63MMDDGBFA120YN4KR/Screenshot+2024-08-17+at+8.50.17+PM.jpg Totem brand and digital agency - Global Insights/Blog - SOCIAL COMMERCE ON THE RISE https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1723953346140-SCAJ042WUYRO6GNMJK7F/Screenshot+2024-08-17+at+8.50.40+PM.jpg Totem brand and digital agency - Global Insights/Blog - SOCIAL COMMERCE ON THE RISE https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1723953350794-1RKY80KX3WIUQEEBMF0A/Screenshot+2024-08-17+at+8.51.09+PM.jpg Totem brand and digital agency - Global Insights/Blog - SOCIAL COMMERCE ON THE RISE https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1723953355158-QQTFEOHP5H5PT98CPT8E/Screenshot+2024-08-17+at+8.51.28+PM.jpg Totem brand and digital agency - Global Insights/Blog - SOCIAL COMMERCE ON THE RISE https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1723953358644-0A19YNL891CK8O5XBFDX/Screenshot+2024-08-17+at+8.54.42+PM.jpg Totem brand and digital agency - Global Insights/Blog - SOCIAL COMMERCE ON THE RISE https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1723953362022-BOLRVSW29BPN75N34VD7/Screenshot+2024-08-17+at+8.52.28+PM.jpg Totem brand and digital agency - Global Insights/Blog - SOCIAL COMMERCE ON THE RISE https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1575998423162-1RJ9OPH9DTE66FXRYQHY/Screen+Shot+2019-12-10+at+9.02.43+AM.png Totem brand and digital agency - Global Insights/Blog - SOCIAL COMMERCE ON THE RISE https://www.talktototem.com/global-insights/a-vcs-view-on-the-future-of-shopping-how-vincent-diallo-sees-the-game-changing monthly 0.5 2025-07-11 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/bc2364b3-fba0-46c1-9d50-3f40ed7539f8/Guest+Quotes+for+Social_Vincent+Diallo.jpeg Totem brand and digital agency - Global Insights/Blog - A VC'S VIEW ON THE FUTURE OF SHOPPING: HOW VINCENT DIALLO SEES THE GAME CHANGING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1575998423162-1RJ9OPH9DTE66FXRYQHY/Screen+Shot+2019-12-10+at+9.02.43+AM.png Totem brand and digital agency - Global Insights/Blog - A VC'S VIEW ON THE FUTURE OF SHOPPING: HOW VINCENT DIALLO SEES THE GAME CHANGING https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/c3f93560-25d2-4b10-803b-00996ea0575d/WhatsApp+Image+2025-02-03+at+13.00.32.jpeg Totem brand and digital agency - Global Insights/Blog - A VC'S VIEW ON THE FUTURE OF SHOPPING: HOW VINCENT DIALLO SEES THE GAME CHANGING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.talktototem.com/global-insights/the-perfect-storefront-how-mars-is-redefining-digital-commerce-one-snacking-moment-at-a-time monthly 0.5 2025-07-11 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/c3f93560-25d2-4b10-803b-00996ea0575d/WhatsApp+Image+2025-02-03+at+13.00.32.jpeg Totem brand and digital agency - Global Insights/Blog - THE PERFECT STOREFRONT: HOW MARS IS REDEFINING DIGITAL COMMERCE, ONE SNACKING MOMENT AT A TIME - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1611b976-e2e5-4f34-bc5c-ac9ba2d1d761/Guest+Quotes+for+Social_Swagat+Choudhury.jpeg Totem brand and digital agency - Global Insights/Blog - THE PERFECT STOREFRONT: HOW MARS IS REDEFINING DIGITAL COMMERCE, ONE SNACKING MOMENT AT A TIME - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1575998423162-1RJ9OPH9DTE66FXRYQHY/Screen+Shot+2019-12-10+at+9.02.43+AM.png Totem brand and digital agency - Global Insights/Blog - THE PERFECT STOREFRONT: HOW MARS IS REDEFINING DIGITAL COMMERCE, ONE SNACKING MOMENT AT A TIME https://www.talktototem.com/global-insights/inside-barbours-global-strategy-quiet-luxury-localization-growth-with-neil-parker monthly 0.5 2025-06-12 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/c3f93560-25d2-4b10-803b-00996ea0575d/WhatsApp+Image+2025-02-03+at+13.00.32.jpeg Totem brand and digital agency - Global Insights/Blog - INSIDE BARBOUR'S GLOBAL STRATEGY: QUIET LUXURY, LOCALIZATION & GROWTH WITH NEIL PARKER - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/e0e5cfd1-c055-4df5-856b-892158c43251/Guest+Quotes+for+Social_Neil+Parker.jpeg Totem brand and digital agency - Global Insights/Blog - INSIDE BARBOUR'S GLOBAL STRATEGY: QUIET LUXURY, LOCALIZATION & GROWTH WITH NEIL PARKER - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1575998423162-1RJ9OPH9DTE66FXRYQHY/Screen+Shot+2019-12-10+at+9.02.43+AM.png Totem brand and digital agency - Global Insights/Blog - INSIDE BARBOUR'S GLOBAL STRATEGY: QUIET LUXURY, LOCALIZATION & GROWTH WITH NEIL PARKER https://www.talktototem.com/global-insights/deglobalization-in-action-whats-next-for-brands-and-borders monthly 0.5 2025-05-23 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/35d30ea6-0833-49a9-98ee-77096358f2e3/Guest+Quotes+for+Social_Chris+Baker.jpg Totem brand and digital agency - Global Insights/Blog - DEGLOBALIZATION IN ACTION: WHAT'S NEXT FOR BRANDS AND BORDERS? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/c3f93560-25d2-4b10-803b-00996ea0575d/WhatsApp+Image+2025-02-03+at+13.00.32.jpeg Totem brand and digital agency - Global Insights/Blog - DEGLOBALIZATION IN ACTION: WHAT'S NEXT FOR BRANDS AND BORDERS? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1575998423162-1RJ9OPH9DTE66FXRYQHY/Screen+Shot+2019-12-10+at+9.02.43+AM.png Totem brand and digital agency - Global Insights/Blog - DEGLOBALIZATION IN ACTION: WHAT'S NEXT FOR BRANDS AND BORDERS? https://www.talktototem.com/global-insights/commerce-at-a-crossroads monthly 0.5 2025-04-18 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/c3f93560-25d2-4b10-803b-00996ea0575d/WhatsApp+Image+2025-02-03+at+13.00.32.jpeg Totem brand and digital agency - Global Insights/Blog - COMMERCE AT A CROSSROADS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/6e86c721-e57a-4c95-ba73-566a18dc692e/Guest+Quotes+for+Social.Renee.jpg Totem brand and digital agency - Global Insights/Blog - COMMERCE AT A CROSSROADS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1575998423162-1RJ9OPH9DTE66FXRYQHY/Screen+Shot+2019-12-10+at+9.02.43+AM.png Totem brand and digital agency - Global Insights/Blog - COMMERCE AT A CROSSROADS https://www.talktototem.com/global-insights/global-retail-disruptors-ai-omnichannel-and-the-future-of-shopping monthly 0.5 2025-04-03 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/c3f93560-25d2-4b10-803b-00996ea0575d/WhatsApp+Image+2025-02-03+at+13.00.32.jpeg Totem brand and digital agency - Global Insights/Blog - GLOBAL RETAIL DISRUPTORS: AI, OMNICHANNEL, AND THE FUTURE OF SHOPPING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1575998423162-1RJ9OPH9DTE66FXRYQHY/Screen+Shot+2019-12-10+at+9.02.43+AM.png Totem brand and digital agency - Global Insights/Blog - GLOBAL RETAIL DISRUPTORS: AI, OMNICHANNEL, AND THE FUTURE OF SHOPPING https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/7ae0f9bb-ef80-4e59-99ca-af2f2e71f172/Guest+Quotes+for+Social.001.jpg Totem brand and digital agency - Global Insights/Blog - GLOBAL RETAIL DISRUPTORS: AI, OMNICHANNEL, AND THE FUTURE OF SHOPPING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.talktototem.com/global-insights/The European AI Landscape: Balancing Ethics and Innovation with Michele Caruso monthly 0.5 2025-03-25 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1575998423162-1RJ9OPH9DTE66FXRYQHY/Screen+Shot+2019-12-10+at+9.02.43+AM.png Totem brand and digital agency - Global Insights/Blog - THE EUROPEAN AI LANDSCAPE: BALANCING ETHICS AND INNOVATION WITH MICHELE CARUSO https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/59901a0c-ac07-472a-9191-59f6021cd36d/Guest+Quotes+for+Social.003.jpg Totem brand and digital agency - Global Insights/Blog - THE EUROPEAN AI LANDSCAPE: BALANCING ETHICS AND INNOVATION WITH MICHELE CARUSO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/c3f93560-25d2-4b10-803b-00996ea0575d/WhatsApp+Image+2025-02-03+at+13.00.32.jpeg Totem brand and digital agency - Global Insights/Blog - THE EUROPEAN AI LANDSCAPE: BALANCING ETHICS AND INNOVATION WITH MICHELE CARUSO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.talktototem.com/global-insights/chinas-ai-ascent-deepseek-constraints-and-the-global-tech-race-with-dan-wong monthly 0.5 2025-03-18 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/c3f93560-25d2-4b10-803b-00996ea0575d/WhatsApp+Image+2025-02-03+at+13.00.32.jpeg Totem brand and digital agency - Global Insights/Blog - CHINA'S AI ASCENT: DEEPSEEK, CONSTRAINTS, AND THE GLOBAL TECH RACE WITH DAN WONG - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/120c6dae-1499-48d8-8f69-1778780bf916/1740322102108.jpeg Totem brand and digital agency - Global Insights/Blog - CHINA'S AI ASCENT: DEEPSEEK, CONSTRAINTS, AND THE GLOBAL TECH RACE WITH DAN WONG - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1575998423162-1RJ9OPH9DTE66FXRYQHY/Screen+Shot+2019-12-10+at+9.02.43+AM.png Totem brand and digital agency - Global Insights/Blog - CHINA'S AI ASCENT: DEEPSEEK, CONSTRAINTS, AND THE GLOBAL TECH RACE WITH DAN WONG https://www.talktototem.com/global-insights/why-chinas-electric-vehicles-are-keeping-germany-and-detroit-up-at-night monthly 0.5 2025-03-25 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/266672bf-e847-40e5-92eb-783e06aef267/Guest+Quotes+for+Social.008.jpg Totem brand and digital agency - Global Insights/Blog - WHY CHINA'S ELECTRIC VEHICLES ARE KEEPING GERMANY AND DETROIT UP AT NIGHT - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/c3f93560-25d2-4b10-803b-00996ea0575d/WhatsApp+Image+2025-02-03+at+13.00.32.jpeg Totem brand and digital agency - Global Insights/Blog - WHY CHINA'S ELECTRIC VEHICLES ARE KEEPING GERMANY AND DETROIT UP AT NIGHT - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1575998423162-1RJ9OPH9DTE66FXRYQHY/Screen+Shot+2019-12-10+at+9.02.43+AM.png Totem brand and digital agency - Global Insights/Blog - WHY CHINA'S ELECTRIC VEHICLES ARE KEEPING GERMANY AND DETROIT UP AT NIGHT https://www.talktototem.com/global-insights/digital-core-human-layer-the-future-of-global-retail-innovation monthly 0.5 2025-03-25 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/c3f93560-25d2-4b10-803b-00996ea0575d/WhatsApp+Image+2025-02-03+at+13.00.32.jpeg Totem brand and digital agency - Global Insights/Blog - DIGITAL CORE, HUMAN LAYER: THE FUTURE OF GLOBAL RETAIL INNOVATION - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/0c82b9af-e533-457b-8ed3-e805f3cb9279/Guest+Quotes+for+Social.011.jpg Totem brand and digital agency - Global Insights/Blog - DIGITAL CORE, HUMAN LAYER: THE FUTURE OF GLOBAL RETAIL INNOVATION - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1575998423162-1RJ9OPH9DTE66FXRYQHY/Screen+Shot+2019-12-10+at+9.02.43+AM.png Totem brand and digital agency - Global Insights/Blog - DIGITAL CORE, HUMAN LAYER: THE FUTURE OF GLOBAL RETAIL INNOVATION https://www.talktototem.com/global-insights/rethinking-emerging-markets-lessons-from-orbit-startups-global-innovation monthly 0.5 2025-03-25 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1575998423162-1RJ9OPH9DTE66FXRYQHY/Screen+Shot+2019-12-10+at+9.02.43+AM.png Totem brand and digital agency - Global Insights/Blog - RETHINKING EMERGING MARKETS: LESSONS FROM ORBIT STARTUPS' GLOBAL INNOVATION https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/7b6ef722-dedf-4260-b738-61b645b87a5a/Guest+Quotes+for+Social.009.jpg Totem brand and digital agency - Global Insights/Blog - RETHINKING EMERGING MARKETS: LESSONS FROM ORBIT STARTUPS' GLOBAL INNOVATION - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/c3f93560-25d2-4b10-803b-00996ea0575d/WhatsApp+Image+2025-02-03+at+13.00.32.jpeg Totem brand and digital agency - Global Insights/Blog - RETHINKING EMERGING MARKETS: LESSONS FROM ORBIT STARTUPS' GLOBAL INNOVATION - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.talktototem.com/global-insights/global-commerce-insights-from-china-to-europe-with-matthew-jung-rrgw9 monthly 0.5 2025-03-25 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/c3f93560-25d2-4b10-803b-00996ea0575d/WhatsApp+Image+2025-02-03+at+13.00.32.jpeg Totem brand and digital agency - Global Insights/Blog - GLOBAL COMMERCE INSIGHTS: FROM CHINA TO EUROPE WITH MATTHEW JUNG - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/6928ba68-a637-4d3b-aa4b-ff91a0a300b9/Guest+Quotes+for+Social.010.jpg Totem brand and digital agency - Global Insights/Blog - GLOBAL COMMERCE INSIGHTS: FROM CHINA TO EUROPE WITH MATTHEW JUNG - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1575998423162-1RJ9OPH9DTE66FXRYQHY/Screen+Shot+2019-12-10+at+9.02.43+AM.png Totem brand and digital agency - Global Insights/Blog - GLOBAL COMMERCE INSIGHTS: FROM CHINA TO EUROPE WITH MATTHEW JUNG https://www.talktototem.com/global-insights/social-commerce-overview-in-us monthly 0.5 2024-10-19 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1729368882633-FZKR8RI8UFZNZR4XQMVG/Screenshot+2024-10-19+at+1.10.47+PM.jpg Totem brand and digital agency - Global Insights/Blog - SOCIAL COMMERCE OVERVIEW - Social Commerce mini report #1 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1729368885833-1VDPGI3MVC688B1QNB4C/Screenshot+2024-10-19+at+1.11.03+PM.jpg Totem brand and digital agency - Global Insights/Blog - SOCIAL COMMERCE OVERVIEW - Social Commerce mini report #1 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1729368890267-7I9WSCZDS8XYE9SJTUU7/Screenshot+2024-10-19+at+1.11.18+PM.jpg Totem brand and digital agency - Global Insights/Blog - SOCIAL COMMERCE OVERVIEW - Social Commerce mini report #1 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1729368895096-JDDOKDZYLSH26YZFFPA5/Screenshot+2024-10-19+at+1.11.28+PM.jpg Totem brand and digital agency - Global Insights/Blog - SOCIAL COMMERCE OVERVIEW - Social Commerce mini report #1 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1729368898059-0X14CIGTZOHHCXUXS76A/Screenshot+2024-10-19+at+1.11.37+PM.jpg Totem brand and digital agency - Global Insights/Blog - SOCIAL COMMERCE OVERVIEW - Social Commerce mini report #1 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1729368901162-10X9D50MVIE3YOODGPFK/Screenshot+2024-10-19+at+1.11.49+PM.jpg Totem brand and digital agency - Global Insights/Blog - SOCIAL COMMERCE OVERVIEW - Social Commerce mini report #1 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1575998423162-1RJ9OPH9DTE66FXRYQHY/Screen+Shot+2019-12-10+at+9.02.43+AM.png Totem brand and digital agency - Global Insights/Blog - SOCIAL COMMERCE OVERVIEW - Social Commerce mini report #1 https://www.talktototem.com/global-insights/social-commerce-genz-tiktok monthly 0.5 2024-10-19 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1729369557579-MUDW2RFIBX4XOQ70I73T/Screenshot+2024-10-19+at+1.23.26+PM.jpg Totem brand and digital agency - Global Insights/Blog - GENZ & TIKTOK ARE CHANGE AGENTS - Social Commerce mini report #2 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1729369559997-O3E58I4CHEBL9H4R259H/Screenshot+2024-10-19+at+1.24.16+PM.jpg Totem brand and digital agency - Global Insights/Blog - GENZ & TIKTOK ARE CHANGE AGENTS - Social Commerce mini report #2 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1729369564596-B4ZDBRSZ8XQHLRHUD4S1/Screenshot+2024-10-19+at+1.23.53+PM.jpg Totem brand and digital agency - Global Insights/Blog - GENZ & TIKTOK ARE CHANGE AGENTS - Social Commerce mini report #2 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1575998423162-1RJ9OPH9DTE66FXRYQHY/Screen+Shot+2019-12-10+at+9.02.43+AM.png Totem brand and digital agency - Global Insights/Blog - GENZ & TIKTOK ARE CHANGE AGENTS - Social Commerce mini report #2 https://www.talktototem.com/global-insights/social-commerce-key-considerations monthly 0.5 2024-10-19 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1575998423162-1RJ9OPH9DTE66FXRYQHY/Screen+Shot+2019-12-10+at+9.02.43+AM.png Totem brand and digital agency - Global Insights/Blog - 10 CONSIDERATIONS FOR SOCIAL COMMERCE - Social Commerce mini report #3 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1729370698253-MKD20X1DS57TDB1L9NED/Screenshot+2024-10-19+at+1.37.27+PM.jpg Totem brand and digital agency - Global Insights/Blog - 10 CONSIDERATIONS FOR SOCIAL COMMERCE - Social Commerce mini report #3 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1729370701103-79Y7P509CXL4I0OOOP4D/Screenshot+2024-10-19+at+1.37.42+PM.jpg Totem brand and digital agency - Global Insights/Blog - 10 CONSIDERATIONS FOR SOCIAL COMMERCE - Social Commerce mini report #3 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1729370704013-2DNMOC4IR4K6TXLUEF0F/Screenshot+2024-10-19+at+1.38.10+PM.jpg Totem brand and digital agency - Global Insights/Blog - 10 CONSIDERATIONS FOR SOCIAL COMMERCE - Social Commerce mini report #3 https://www.talktototem.com/global-insights/social-commerce-channel-evaluation monthly 0.5 2024-10-19 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1729371075722-0H82EPK0EE5ETWL4GZWQ/Screenshot+2024-10-19+at+1.47.20+PM.jpg Totem brand and digital agency - Global Insights/Blog - SOCIAL COMMERCE CHANNEL EVALUATION - Social Commerce mini report #4 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1729371078565-664C8ANR17ONR3ONWAPL/Screenshot+2024-10-19+at+1.47.33+PM.jpg Totem brand and digital agency - Global Insights/Blog - SOCIAL COMMERCE CHANNEL EVALUATION - Social Commerce mini report #4 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1729371081438-H0QZRGLD6Z5EXYYQFHTB/Screenshot+2024-10-19+at+1.48.21+PM.jpg Totem brand and digital agency - Global Insights/Blog - SOCIAL COMMERCE CHANNEL EVALUATION - Social Commerce mini report #4 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1575998423162-1RJ9OPH9DTE66FXRYQHY/Screen+Shot+2019-12-10+at+9.02.43+AM.png Totem brand and digital agency - Global Insights/Blog - SOCIAL COMMERCE CHANNEL EVALUATION - Social Commerce mini report #4 https://www.talktototem.com/global-insights/impact-of-ai-on-marketing monthly 0.5 2023-08-31 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/c0636a3f-a061-4973-9cfe-6ca664af1754/Screenshot+2023-06-20+at+9.50.10+PM.jpg Totem brand and digital agency - Global Insights/Blog - IMPACT OF AI ON MARKETING Average brands won’t cut it https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1575998423162-1RJ9OPH9DTE66FXRYQHY/Screen+Shot+2019-12-10+at+9.02.43+AM.png Totem brand and digital agency - Global Insights/Blog - IMPACT OF AI ON MARKETING https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/7abfd826-e234-4cfb-b429-ba42d4ef26bd/Screenshot+2023-06-20+at+9.49.45+PM.jpg Totem brand and digital agency - Global Insights/Blog - IMPACT OF AI ON MARKETING - Make it stand out Roadmap for Implementing AI across organization https://www.talktototem.com/global-insights/the-future-of-dtc-marketing-report-2022 monthly 0.5 2023-09-07 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/6b20333f-6631-4969-ad01-eb76ea47a9f6/33.jpg Totem brand and digital agency - Global Insights/Blog - What's Next for DTC Marketing? https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/454e733e-d892-40fe-a1f1-bee058b0d944/1.jpg Totem brand and digital agency - Global Insights/Blog - What's Next for DTC Marketing? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/dbab4204-c18d-486e-8787-28244b97edf9/44.jpg Totem brand and digital agency - Global Insights/Blog - What's Next for DTC Marketing? https://www.talktototem.com/global-insights/data-insights-for-social monthly 0.5 2021-11-24 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1576000604318-3U61RK1OCLP1YROVYGNJ/Screen+Shot+2019-12-10+at+9.55.42+AM.png Totem brand and digital agency - Global Insights/Blog - DATA DRIVEN INSIGHTS FOR SOCIAL https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1576000293585-KT6Q1P74LPCJWB4EMGFK/Screen+Shot+2019-12-10+at+9.36.51+AM.png Totem brand and digital agency - Global Insights/Blog - DATA DRIVEN INSIGHTS FOR SOCIAL https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1575999839248-AT2JO4X3WZM7NDEKYPA4/Screen+Shot+2019-12-10+at+9.29.22+AM.png Totem brand and digital agency - Global Insights/Blog - DATA DRIVEN INSIGHTS FOR SOCIAL https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1575998423162-1RJ9OPH9DTE66FXRYQHY/Screen+Shot+2019-12-10+at+9.02.43+AM.png Totem brand and digital agency - Global Insights/Blog - DATA DRIVEN INSIGHTS FOR SOCIAL https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1574282699625-PT1I8N64RJAJ99TA3A6T/Data+Insights+-+For+Social.003.jpeg Totem brand and digital agency - Global Insights/Blog - DATA DRIVEN INSIGHTS FOR SOCIAL https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1574282708661-NTGLRGZMEF9ACINN0UIX/Data+Insights+-+For+Social.007.jpeg Totem brand and digital agency - Global Insights/Blog - DATA DRIVEN INSIGHTS FOR SOCIAL https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1574282706399-PR4WHX0O6QC0IOAQOQK4/Data+Insights+-+For+Social.001.jpeg Totem brand and digital agency - Global Insights/Blog - DATA DRIVEN INSIGHTS FOR SOCIAL https://www.talktototem.com/global-insights/global-hotel-x-social-media-research monthly 0.5 2021-11-24 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1576002085598-IXPX8FBMFV078AQYXNHG/Screen+Shot+2019-12-10+at+10.16.05+AM.png Totem brand and digital agency - Global Insights/Blog - GLOBAL HOTEL X SOCIAL MEDIA RESEARCH https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1576006926451-76GR3K8SRZCEZQJG9ME7/image-asset.png Totem brand and digital agency - Global Insights/Blog - GLOBAL HOTEL X SOCIAL MEDIA RESEARCH https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1576002225924-11GAGXNOXJ8SRD09C6UJ/image-asset.png Totem brand and digital agency - Global Insights/Blog - GLOBAL HOTEL X SOCIAL MEDIA RESEARCH https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1576004668517-UVYTCSZYGZCCOE3GU3O8/Screen+Shot+2019-12-10+at+10.56.34+AM.png Totem brand and digital agency - Global Insights/Blog - GLOBAL HOTEL X SOCIAL MEDIA RESEARCH https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1576002999729-2O86AN69TH9UZTS8MK21/image-asset.png Totem brand and digital agency - Global Insights/Blog - GLOBAL HOTEL X SOCIAL MEDIA RESEARCH https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1576004362351-EA0EXAQ7PF9E4LFVVT5V/Screen+Shot+2019-12-09+at+6.51.32+PM.png Totem brand and digital agency - Global Insights/Blog - GLOBAL HOTEL X SOCIAL MEDIA RESEARCH https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1576005021330-PQO34F4XXTQ8X5NQ4BNV/Screen+Shot+2019-12-09+at+6.51.32+PM.png Totem brand and digital agency - Global Insights/Blog - GLOBAL HOTEL X SOCIAL MEDIA RESEARCH https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1576006629479-5RYKC85A7EFX2DL4ZBA8/Screen+Shot+2019-12-09+at+6.51.32+PM.png Totem brand and digital agency - Global Insights/Blog - GLOBAL HOTEL X SOCIAL MEDIA RESEARCH https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1576005966744-DN9BYQP88L6NFAJS39ZA/Screen+Shot+2019-12-10+at+10.56.37+AM.png Totem brand and digital agency - Global Insights/Blog - GLOBAL HOTEL X SOCIAL MEDIA RESEARCH https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1576007061851-0QWNR8VI7AI5ZT391F6C/image-asset.png Totem brand and digital agency - Global Insights/Blog - GLOBAL HOTEL X SOCIAL MEDIA RESEARCH https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1576005923622-M56WZTK2UBYWLSD6QOFU/Screen+Shot+2019-12-09+at+6.51.32+PM.png Totem brand and digital agency - Global Insights/Blog - GLOBAL HOTEL X SOCIAL MEDIA RESEARCH https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1576007016935-QP5C45MH2OWQEGUYG6KG/Screen+Shot+2019-12-10+at+11.38.03+AM.png Totem brand and digital agency - Global Insights/Blog - GLOBAL HOTEL X SOCIAL MEDIA RESEARCH https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1576005832996-0RIUX79DUBOEEYVI4E3G/Screen+Shot+2019-12-10+at+11.14.42+AM.png Totem brand and digital agency - Global Insights/Blog - GLOBAL HOTEL X SOCIAL MEDIA RESEARCH https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1576006099473-YKCAQJLTHZ3497XXV6B3/Screen+Shot+2019-12-10+at+11.26.59+AM.png Totem brand and digital agency - Global Insights/Blog - GLOBAL HOTEL X SOCIAL MEDIA RESEARCH https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1576005089308-OW9W92DMI8KY8BZXVQ2V/Screen+Shot+2019-12-10+at+10.56.37+AM.png Totem brand and digital agency - Global Insights/Blog - GLOBAL HOTEL X SOCIAL MEDIA RESEARCH https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1576006536314-87L0ZCZD61XRKF7YBXKZ/Screen+Shot+2019-12-10+at+11.27.07+AM.png Totem brand and digital agency - Global Insights/Blog - GLOBAL HOTEL X SOCIAL MEDIA RESEARCH https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1576006836983-9ZO2PR9EE2GV6VHO5HNK/Screen+Shot+2019-12-10+at+11.37.36+AM.png Totem brand and digital agency - Global Insights/Blog - GLOBAL HOTEL X SOCIAL MEDIA RESEARCH https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1576003092306-RK9HRJMN7H6851YF4OUV/Screen+Shot+2019-12-10+at+10.32.26+AM.png Totem brand and digital agency - Global Insights/Blog - GLOBAL HOTEL X SOCIAL MEDIA RESEARCH https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1576003280691-NHXKZFQRHUWPW22QCTYG/Screen+Shot+2019-12-10+at+10.40.09+AM.png Totem brand and digital agency - Global Insights/Blog - GLOBAL HOTEL X SOCIAL MEDIA RESEARCH https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1576004412512-DCH9WA7NLBD1DJ2YBKDF/Screen+Shot+2019-12-10+at+10.56.37+AM.png Totem brand and digital agency - Global Insights/Blog - GLOBAL HOTEL X SOCIAL MEDIA RESEARCH https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1576006978654-W3G1Z6UQ7JSZLLLAPV8F/Screen+Shot+2019-12-10+at+11.37.56+AM.png Totem brand and digital agency - Global Insights/Blog - GLOBAL HOTEL X SOCIAL MEDIA RESEARCH https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1576005340205-WKIQXYYUPUA2GXU5JZU2/Screen+Shot+2019-12-10+at+11.12.19+AM.png Totem brand and digital agency - Global Insights/Blog - GLOBAL HOTEL X SOCIAL MEDIA RESEARCH https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1576002961981-ZSJ5X2XR4DEM3E7K1OFR/Screen+Shot+2019-12-09+at+6.51.32+PM.png Totem brand and digital agency - Global Insights/Blog - GLOBAL HOTEL X SOCIAL MEDIA RESEARCH https://www.talktototem.com/global-insights/the-global-view-on-nfts-for-branding monthly 0.5 2021-11-24 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/10210e73-1f56-46cc-91e9-b8c69bd31fdb/NFT+ENG+-+slider.jpeg Totem brand and digital agency - Global Insights/Blog - THE GLOBAL VIEW ON NFTS FOR BRANDING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/bd8cbcf2-aa0f-4232-a80a-8dde13fe3489/NFT+ENG+-+image+2.jpeg Totem brand and digital agency - Global Insights/Blog - THE GLOBAL VIEW ON NFTS FOR BRANDING - Make it stand out To celebrate their 200-year anniversary, Louis Vuitton created a game where the main character needs to collect 200 candles to commemorate the birthday of Louis Vuitton. Within the game there are 30 embedded NFTs designed by Beeple, a famous digital artist who has made a name for himself during the NFT hype. These collectibles can be found throughout the game, but can not be sold. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1631655878862-QTYX7852Y91LVIHKDKGH/Framework+.jpeg Totem brand and digital agency - Global Insights/Blog - THE GLOBAL VIEW ON NFTS FOR BRANDING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/ba4fcf74-7b52-4a43-8721-bd5a3413e032/NFT+ENG+-+image+1.jpeg Totem brand and digital agency - Global Insights/Blog - THE GLOBAL VIEW ON NFTS FOR BRANDING - Make it stand out Coca-Cola partnered with Tafi, a startup that creates virtual content such as avatars and AR emojis, to make a pixelated version of Coke’s vintage cooler, retro vending machine, bubble jacket and the sound of a Coca-Cola bottle opening. Their auction fetched more than USD575,000. Coca-Cola has a history of selling collectible goods on their website (such as a limited edition Norman Rockwell set of four Coca-Cola prints) and this aligns well with their long-term brand strategy. https://www.talktototem.com/global-insights/dtc-brands-response-to-covid monthly 0.5 2022-11-22 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1596582954225-XKQ9VLV1ON4A89X0RB6I/2.jpg Totem brand and digital agency - Global Insights/Blog - DTC Brands - Response to Covid https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1596583144528-I451UHW7OTNJQ6KTUTRB/3.jpg Totem brand and digital agency - Global Insights/Blog - DTC Brands - Response to Covid https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1596583050834-XTXBW8E9W478AOL1RM1N/2.jpg Totem brand and digital agency - Global Insights/Blog - DTC Brands - Response to Covid https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1596583145417-5ADQFZ8M0BN96WSRV7S5/4.jpg Totem brand and digital agency - Global Insights/Blog - DTC Brands - Response to Covid https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1596583144531-JT3LT144DMCN8YYWF213/5.jpg Totem brand and digital agency - Global Insights/Blog - DTC Brands - Response to Covid https://www.talktototem.com/global-insights/facebook-and-instagram-have-become-crowded-and-costly-again monthly 0.5 2021-09-24 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1605337692435-M2NI5XKGAN3T0CJ00QMI/Channel+mix.png Totem brand and digital agency - Global Insights/Blog - Facebook and Instagram have become crowded and costly ...AGAIN. https://www.talktototem.com/global-insights/snapchat-worth-another-look monthly 0.5 2020-11-14 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1605336808803-J5PCCPEM3QY25UAR5P2Y/snapchat.jpg Totem brand and digital agency - Global Insights/Blog - Snapchat, worth another look? https://www.talktototem.com/global-insights/whatsapp-is-finally-enabling-payments monthly 0.5 2020-11-17 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1605641857944-WF51C8JXKWGJ5RCWWAWB/WeChat+Facebook+Engagement Totem brand and digital agency - Global Insights/Blog - WhatsApp is FINALLY enabling payments https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1605336512259-O5CKC1TI2CVBC4H2LTQW/whatsapp+payment Totem brand and digital agency - Global Insights/Blog - WhatsApp is FINALLY enabling payments https://www.talktototem.com/global-insights/apple-is-losing-its-edge-in-china monthly 0.5 2021-09-24 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1604612720834-3R3HA8ZB4VFK88PUM8U5/Apple+China+Marketing+Strategy Totem brand and digital agency - Global Insights/Blog - Apple is losing its edge in China https://www.talktototem.com/global-insights/six-characteristics-of-high-growth-brands monthly 0.5 2020-11-05 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1604122472125-QORAWM6MD065T0UD5BV8/high+growth+brand+strategy Totem brand and digital agency - Global Insights/Blog - Six characteristics of high growth brands https://www.talktototem.com/global-insights/brands-need-to-spark-joy-for-audiences-offline monthly 0.5 2020-10-31 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1604121599727-QZXXVXYVCQP2VRTFRC6W/Brand+strategy+examples Totem brand and digital agency - Global Insights/Blog - Brands need to spark joy for audiences offline https://www.talktototem.com/global-insights/segment-specific-reach-on-facebook monthly 0.5 2020-10-29 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1600980420285-DGCMNWE21XA5WIZB2DRK/Screen+Shot+2020-09-15+at+3.53.23+AM.png Totem brand and digital agency - Global Insights/Blog - Organic, segment-specific reach on Facebook? Forget it! https://www.talktototem.com/global-insights/how-devastating-is-a-tiktok-ban-for-brands monthly 0.5 2020-09-24 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1599181618798-2LMG9JCP5R122XT5K2JL/1.+TikTok+-+Portfolio.jpeg Totem brand and digital agency - Global Insights/Blog - How Devastating is a TikTok Ban for Brands? https://www.talktototem.com/global-insights/the-clock-is-ticking-for-creators monthly 0.5 2020-09-04 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1599181557672-ARPK2OIJBM57A1QB5OLJ/0.jpeg Totem brand and digital agency - Global Insights/Blog - The Clock is Ticking for Creators https://www.talktototem.com/global-insights/brands-need-to-spark-joy monthly 0.5 2020-09-04 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1599181431207-7P6C6VYFQQWZQWV1G8SY/0.jpeg Totem brand and digital agency - Global Insights/Blog - Brands Need to Spark Joy https://www.talktototem.com/global-insights/nike-in-shift-toward-dtc monthly 0.5 2020-11-05 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1599190695523-RQLAE77DGA0X83F0T7NA/0.jpg Totem brand and digital agency - Global Insights/Blog - Nike In Shift Toward DTC https://www.talktototem.com/global-insights/the-worlds-top-dtc-brands monthly 0.5 2020-09-04 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1599190501333-CQPFYHW5POMHZWCMHPCP/Totem+DTC+database.jpeg Totem brand and digital agency - Global Insights/Blog - The World's Top DTC Brands https://www.talktototem.com/global-insights/whatsapp-with-the-wechat-ban monthly 0.5 2020-08-13 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1597348869562-RQPPNXABS0NQ9GFOEOV4/0.jpeg Totem brand and digital agency - Global Insights/Blog - Whatsapp with the WeChat Ban? https://www.talktototem.com/global-insights/its-apples-turn-to-follow-wechat monthly 0.5 2020-08-11 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1596661627477-UMEKMJKHAMJMN6R00QIC/Apple_ios14-app-clips-spin-app_06222020_carousel.jpg.large_2x.jpg Totem brand and digital agency - Global Insights/Blog - It’s Apple’s Turn to Follow WeChat https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1596661627576-HTER7WVRWS2Y4OD066JB/Apple_ios14-app-clips-etsy-app-screen_06222020_carousel.jpg.large_2x.jpg Totem brand and digital agency - Global Insights/Blog - It’s Apple’s Turn to Follow WeChat https://www.talktototem.com/global-insights/the-curious-case-of-moutai monthly 0.5 2020-08-11 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1596659901516-Z01AHNSN0WH6HAKSRH1L/The+curious+case+of+Moutai.jpg Totem brand and digital agency - Global Insights/Blog - The Curious Case of Moutai https://www.talktototem.com/global-insights/what-if-you-had-to-sell-online-only monthly 0.5 2020-08-11 https://www.talktototem.com/global-insights/dtc-resilience monthly 0.5 2020-09-04 https://www.talktototem.com/global-insights/brandsinfocus-allbirds monthly 0.5 2020-08-11 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1595703737232-YE8CA4YIJTHR2MQ9B250/Livestream.png Totem brand and digital agency - Global Insights/Blog - Finding Growth Through Digital Channels https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1595703975915-2WZJ6KH7Z6ATYE39FHEH/ALLBIRDS-logo+.jpg Totem brand and digital agency - Global Insights/Blog - Finding Growth Through Digital Channels https://www.talktototem.com/global-insights/brandsinfocus-rapha-outdoorvoices monthly 0.5 2020-08-11 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1595646055796-RV8QWP4UZ7JEVQ7MN2N7/Oppermann_h220_location_OV_LA_03_DD22368.jpg Totem brand and digital agency - Global Insights/Blog - Increasing Local Community Engagement https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1595645979370-LFQFMO6QCCN37UHIIFZQ/rapha+outdoor+voices+-logo+.jpg Totem brand and digital agency - Global Insights/Blog - Increasing Local Community Engagement https://www.talktototem.com/global-insights/brandsinfocus-glossier monthly 0.5 2020-08-11 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1595707829506-EG2L4YOO2GW3K8VW4CRL/image-asset.jpeg Totem brand and digital agency - Global Insights/Blog - Quick Response to Changing Needs https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1595707011854-PFC9V6P0GUNCU63CNDY6/glossier-logo-+.jpg Totem brand and digital agency - Global Insights/Blog - Quick Response to Changing Needs https://www.talktototem.com/global-insights/brandsinfocus-mmlafleur monthly 0.5 2020-08-11 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1595643657652-LHQ6IZ7SRHAFU5CPXQYT/Screen+Shot+2020-06-29+at+9.33.48+AM.png Totem brand and digital agency - Global Insights/Blog - Adapting to the Online Marketplace https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1595643965953-PR6X492OQH679I98QQKK/M.M.LAFLEUR-logo+.jpg Totem brand and digital agency - Global Insights/Blog - Adapting to the Online Marketplace https://www.talktototem.com/global-insights/brandsinfocus-nike monthly 0.5 2020-08-11 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1595731702797-U27GNMPZVL75I9TP7SNZ/nike-logo+.jpg Totem brand and digital agency - Global Insights/Blog - Continual Digital Investments https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1595732299092-UW9DP5K63VNIARH7GDCQ/pasted-image-3.png Totem brand and digital agency - Global Insights/Blog - Continual Digital Investments https://www.talktototem.com/global-insights/brandsinfocus-supergoop monthly 0.5 2020-08-11 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1595747469745-18UVZ5S7EM7C4DDGSY4N/Hairdresser-Taobao-Live-992x558.jpg Totem brand and digital agency - Global Insights/Blog - Growth Through New Digital Engagement https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1595747490055-QT78QCZ2I69GQFO0AEYR/supergoop-logo.jpg Totem brand and digital agency - Global Insights/Blog - Growth Through New Digital Engagement https://www.talktototem.com/global-insights/brandsinfocus-lululemon monthly 0.5 2020-08-11 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1595712805967-GCNGB52FFMINIGXCCP5J/LULULEMON-logo+.jpg Totem brand and digital agency - Global Insights/Blog - Building a Digital Ecosystem https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1595715587993-J2PGDNIHCQ7UX4225JUY/Mirror-980x674.jpg Totem brand and digital agency - Global Insights/Blog - Building a Digital Ecosystem https://www.talktototem.com/global-insights/brandsinfocus-madin monthly 0.5 2020-08-11 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1595747241798-28U6E5VIT4HX5P4XYJTM/Screen+Shot+2020-07-07+at+1.07.29+PM.png Totem brand and digital agency - Global Insights/Blog - Emphasis on User Experience https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1595747259536-H8POWVZEIJVZKLGVXW26/made+in-logo-+.jpg Totem brand and digital agency - Global Insights/Blog - Emphasis on User Experience https://www.talktototem.com/global-insights/brandsinfocus-burrow monthly 0.5 2020-08-11 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1595709969411-E98HVWY3SWTPJNH0AYLC/Burrow Totem brand and digital agency - Global Insights/Blog - Digital Customer Support Is Key https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1595708986184-A1U7UTTTCWWCYUV45UGP/burrow-logo-vector.jpg Totem brand and digital agency - Global Insights/Blog - Digital Customer Support Is Key https://www.talktototem.com/global-insights/brandsinfocus-vessi monthly 0.5 2020-08-11 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1595716792248-SO88TGAR2QE84IHACT33/vessi-logo+.jpg Totem brand and digital agency - Global Insights/Blog - Growth from New Social Channels https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1595717447414-JHF7X507GAU7OTJVTTLI/Screen+Shot+2020-07-06+at+3.54.52+PM.png Totem brand and digital agency - Global Insights/Blog - Growth from New Social Channels https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1595717433237-9BIPAM818HJ7IYXBKOIK/Screen+Shot+2020-07-06+at+3.55.01+PM.png Totem brand and digital agency - Global Insights/Blog - Growth from New Social Channels https://www.talktototem.com/global-insights/brandsinfocus-walmart-shopify monthly 0.5 2020-08-11 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1595740092443-FOPBJO0WPYP2HGONJ621/shopify+walmart+-logo+.jpg Totem brand and digital agency - Global Insights/Blog - Incumbents Adopting DTC Strategies https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1595740152409-O2GQCIPEVKAX6GXVFFW7/pasted-image-4.jpg Totem brand and digital agency - Global Insights/Blog - Incumbents Adopting DTC Strategies https://www.talktototem.com/global-insights/brandsinfocus-peaceout monthly 0.5 2020-08-11 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1595836533025-YJZO08H7CIVBM56MSPP1/PEACE+OUT-logo-vector.jpg Totem brand and digital agency - Global Insights/Blog - TikTok Driving Exponential DTC Sales https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1595836574967-TZT33D9H7JSMWKMZ7WS8/Screenshot+2020-07-27+at+12.44.09+AM.png Totem brand and digital agency - Global Insights/Blog - TikTok Driving Exponential DTC Sales https://www.talktototem.com/global-insights/brandsinfocus-esteelauder monthly 0.5 2020-08-11 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1595834973715-ACLSH9BU5284JESVCY3O/estee+lauder-logo-vector.jpg Totem brand and digital agency - Global Insights/Blog - Connecting With Consumers as Key https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1595835014881-SCYGWAQYUWSJ15TOIWL1/Screenshot+2020-07-27+at+12.20.13+AM.png Totem brand and digital agency - Global Insights/Blog - Connecting With Consumers as Key https://www.talktototem.com/global-insights/brandsinfocus-anta monthly 0.5 2020-08-11 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1595972996594-VMVSBZCJPS7B0VHXBWBQ/Screenshot+2020-07-28+at+2.49.30+PM.png Totem brand and digital agency - Global Insights/Blog - Retail Staff Support Sales as "Digital Agents" https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1595972920751-D6E1O0352HVOESQ38PDC/anta-logo+.jpg Totem brand and digital agency - Global Insights/Blog - Retail Staff Support Sales as "Digital Agents" https://www.talktototem.com/global-insights/brandsinfocus-jackinthebox monthly 0.5 2020-08-11 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1595751298228-0FIVDJS0DNKHWG5A9EKA/image-asset.jpeg Totem brand and digital agency - Global Insights/Blog - Creating Innovation in Virtual Offerings https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1595751251976-R7GDV9S9XPX8JZGPLTGW/JACKINTHEBOX-logo-vector.jpg Totem brand and digital agency - Global Insights/Blog - Creating Innovation in Virtual Offerings https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1595751276596-AGJAQBFY8A5ZSK2IDFPN/Hairdresser-Taobao-Live-992x558.jpg Totem brand and digital agency - Global Insights/Blog - Creating Innovation in Virtual Offerings https://www.talktototem.com/global-insights/brandsinfocus-casetify monthly 0.5 2020-08-11 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1595971401624-4YIENLQY2O7GB42MJE4K/Screenshot+2020-07-28+at+2.23.02+PM.png Totem brand and digital agency - Global Insights/Blog - Trust From Consumers and Communities https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1595970777435-G8Y3CSC3KMYRF2IM4W3I/CASETIFY-logo+.jpg Totem brand and digital agency - Global Insights/Blog - Trust From Consumers and Communities https://www.talktototem.com/global-insights/brandsinfocus-exoticathletica monthly 0.5 2020-08-11 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1595966998351-BGA8TEKV2QF0QM8K2M1V/EXOTICA-logo-+.jpg Totem brand and digital agency - Global Insights/Blog - Shifting Retail Staff to Online Marketing https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1595967287312-J5GGLDVOJUA7H6BE3HTC/Screenshot+2020-07-28+at+1.14.20+PM.png Totem brand and digital agency - Global Insights/Blog - Shifting Retail Staff to Online Marketing https://www.talktototem.com/global-insights/brandsinfocus-lauf monthly 0.5 2020-08-11 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1595743278760-CWGSGJQEZS5LZ2AJV0NQ/lauf-logo+.jpg Totem brand and digital agency - Global Insights/Blog - The Acceleration to a More Direct Strategy https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1595743366872-TWLNAFQMHEJ0NJGE4RYZ/Screen+Shot+2020-07-07+at+1.26.16+PM.png Totem brand and digital agency - Global Insights/Blog - The Acceleration to a More Direct Strategy https://www.talktototem.com/global-insights/brandsinfocus-ikea monthly 0.5 2020-08-11 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1595915083120-WX3XCK0DJO9RWLLMBEQE/Screenshot+2020-07-27+at+10.44.07+PM.png Totem brand and digital agency - Global Insights/Blog - New Virtual Shopping Partnerships https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1595914968667-MKZGQ804BTOEXE7XA3VK/ikea-logo+.jpg Totem brand and digital agency - Global Insights/Blog - New Virtual Shopping Partnerships https://www.talktototem.com/global-insights/brandsinfocus-bobbibrown monthly 0.5 2020-08-11 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1595833216000-G3JATV4I2V1KOMRBT34S/pasted-image-2.jpg Totem brand and digital agency - Global Insights/Blog - Focus on High-Touch Virtual Offerings https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1595833839619-00TFGDIV4SPBQ900LMYQ/BOBBI+BROWN-logo-vector.jpg Totem brand and digital agency - Global Insights/Blog - Focus on High-Touch Virtual Offerings https://www.talktototem.com/global-insights/brandsinfocus-stitchfix monthly 0.5 2020-08-11 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1595718487683-KMHUEXQQPAKGLT8DT0QX/11+.jpg Totem brand and digital agency - Global Insights/Blog - Adapting to Changing Attitudes https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1595718470285-OQ3F8OOKA839XAIS0M60/Screen+Shot+2020-07-06+at+3.55.01+PM.png Totem brand and digital agency - Global Insights/Blog - Adapting to Changing Attitudes https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1595718428687-TI53D6LPAUC2QYT94YV6/STICH+FIX+-+logo+.jpg Totem brand and digital agency - Global Insights/Blog - Adapting to Changing Attitudes https://www.talktototem.com/global-insights/dangerously-addictive monthly 0.5 2020-07-28 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1553808767594-OEMTYHBWT4C8JN4Q84R2/Irvins.001.jpeg Totem brand and digital agency - Global Insights/Blog - Dangerously Addictive https://www.talktototem.com/global-insights/data-visualization-brand-performance monthly 0.5 2020-07-30 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1596073575512-LWEXFIU8FVDPJ371OEOG/Totem+-+DATA+VISUALIZATION.jpg Totem brand and digital agency - Global Insights/Blog - Data Visualization = Brand Performance https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1596073590532-CI0NCJML6OJFR03CLR96/Totem+-+DATA+VISUALIZATION+2.jpg Totem brand and digital agency - Global Insights/Blog - Data Visualization = Brand Performance https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1596073590627-WM0PZTBEM7AP4A5A4C1Y/Totem+-+DATA+VISUALIZATION+3.jpg Totem brand and digital agency - Global Insights/Blog - Data Visualization = Brand Performance https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1596073610244-5YR0G9XOMCDNG4JBPRDN/Totem+-+DATA+VISUALIZATION+5.jpg Totem brand and digital agency - Global Insights/Blog - Data Visualization = Brand Performance https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1596073595184-0818CFVFPPKO3GLC1PB9/Totem+-+DATA+VISUALIZATION+4.jpg Totem brand and digital agency - Global Insights/Blog - Data Visualization = Brand Performance https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1596073609106-J1T2KTKSCQ6B2JHN1E2U/Totem+-+DATA+VISUALIZATION+6.jpg Totem brand and digital agency - Global Insights/Blog - Data Visualization = Brand Performance https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1596073610310-ML6W9LLHHQU6PCQKUJ3L/Totem+-+DATA+VISUALIZATION+7.jpg Totem brand and digital agency - Global Insights/Blog - Data Visualization = Brand Performance https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1596073612346-3D1N93UXUOGZ8NW5FGV7/Totem+-+DATA+VISUALIZATION+8.jpg Totem brand and digital agency - Global Insights/Blog - Data Visualization = 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https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1635370703028-1VKUEEEH6VR4E7AMS31K/Screen+Shot+2021-10-27+at+2.28.11+PM.png CHINA - China Brands Going Global 2021 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1635370749789-9OVVWJ3M76442HTH4H0J/Screen+Shot+2021-10-27+at+2.37.42+PM.png CHINA - China Brands Going Global 2021 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1635370792197-MB5L9VU95V5URDZUL6X0/Screen+Shot+2021-10-27+at+2.32.31+PM.png CHINA - China Brands Going Global 2021 https://www.talktototem.com/china-insights/10-considerations-for-brands-in-china monthly 0.5 2023-08-31 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/04a6ee51-8bc8-4a6d-ad34-a491d6c30fc6/Screenshot+2023-06-06+at+9.50.09+PM.jpg CHINA - 10 Considerations For Brands In China - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/ae7c4d63-c040-43fd-97a2-a11177546068/Screenshot+2023-06-06+at+9.50.28+PM.jpg CHINA - 10 Considerations For Brands In China - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/5fe1a71b-9440-4938-b44f-e353112fbfbd/Screenshot+2023-06-06+at+9.50.47+PM.jpg CHINA - 10 Considerations For Brands In China - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.talktototem.com/china-insights/are-brands-finally-ready-to-get-back-to-business-how-optimistic-are-brands-about-china monthly 0.5 2023-04-06 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/6d0d2f0d-995e-4d91-b1b7-b91dd2c946ad/WhatsApp+Image+2023-03-14+at+2.08.01+PM.jpeg CHINA - How optimistic are brands about China? https://www.talktototem.com/china-insights/what-digital-marketing-goals-are-brands-setting-in-2023 monthly 0.5 2023-06-07 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/46cb469a-0e78-4517-819e-dec573f43aee/Brand+Spend+on+Digital+Media+China+2023.png CHINA - WHAT DIGITAL MARKETING GOALS ARE BRANDS SETTING IN 2023? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/c645ef02-2934-431c-a804-50e09dc4e699/Brand+Spend+on+Media+China+2023.png CHINA - WHAT DIGITAL MARKETING GOALS ARE BRANDS SETTING IN 2023? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/7ffb23e1-5213-4474-964d-1b0134483421/Brand+Spend+on+Social+Media+China+2023.png CHINA - WHAT DIGITAL MARKETING GOALS ARE BRANDS SETTING IN 2023? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.talktototem.com/china-insights/are-brands-finally-ready-to-get-back-to-business-in-china monthly 0.5 2023-03-23 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/6d0d2f0d-995e-4d91-b1b7-b91dd2c946ad/WhatsApp+Image+2023-03-14+at+2.08.01+PM.jpeg CHINA - Are brands finally ready to get back to business in China? https://www.talktototem.com/china-insights/are-brands-finally-ready-to-get-back-to-business-in-china-cx6ar-4nwt8 monthly 0.5 2023-03-31 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/9dae3893-00a5-4491-bc0f-dbdbf25b2a7a/Screen+Shot+2023-03-30+at+8.00.39+PM.jpg CHINA - Online is leaving offline in the dust. How can it catch up? https://www.talktototem.com/china-insights/are-brands-finally-ready-to-get-back-to-business-in-china-cx6ar monthly 0.5 2023-03-30 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/f9bc0278-45d4-4ddf-84d7-f0290fd75e0d/WhatsApp+Image+2023-03-21+at+2.18.38+PM.jpg CHINA - Social commerce is critical to successful marketing in China https://www.talktototem.com/china-insights/2022-china-marketing-and-media-review monthly 0.5 2023-04-06 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/0967767f-9e12-4c30-b1ec-e06a7d11eb72/2022+report+1.jpeg CHINA - 2022 China Marketing and Media Review - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/b4824d2d-14f4-432c-8f15-d37ec7e52bc8/2022+report+3.jpeg CHINA - 2022 China Marketing and Media Review https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/01e71c18-214d-4128-95af-8feea7fa2849/2022+report+2.jpeg CHINA - 2022 China Marketing and Media Review https://www.talktototem.com/china-insights/offline-retail-experiences-in-a-digital-world monthly 0.5 2021-12-21 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/c0c764dd-8e6f-450a-a770-5c641d24f7b8/IKEA_Image+2.jpeg CHINA - OFFLINE RETAIL EXPERIENCES IN A DIGITAL WORLD - Make it stand out The Shanghai Xuhui store features three independent spaces, each usable as co-creative zones where people can explore and engage with different design processes, allowing for highly interactive social activities. Digital experiences are also incorporated throughout the store, allowing for mobile ordering of products and food, registration for events and deliveries. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1631655878862-QTYX7852Y91LVIHKDKGH/Framework+.jpeg CHINA - OFFLINE RETAIL EXPERIENCES IN A DIGITAL WORLD - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/13048815-ad4f-421b-b40b-42e08bfbd29d/IKEA_Slider.jpeg CHINA - OFFLINE RETAIL EXPERIENCES IN A DIGITAL WORLD - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/f137ab55-eb43-458c-a028-5227a8a36c64/IKEA_Image+4.jpeg CHINA - OFFLINE RETAIL EXPERIENCES IN A DIGITAL WORLD - Make it stand out The new IKEA location provides a lot of hands-on opportunities for visitors to participate in. The creative collaborations offer a chance to go a step further than just assembling furniture, with the ability to customize products and create new things. This taps into a growing interest within China to be involved in creative activities, and provides an exciting space to do so. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/ea580442-f7b4-4604-92bf-a57987485dff/IKEA_Image+1.png CHINA - OFFLINE RETAIL EXPERIENCES IN A DIGITAL WORLD - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.talktototem.com/china-insights/focusing-on-disabilities-enables-win-win-situations monthly 0.5 2021-12-21 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/0752aea8-1ee1-4621-9930-3470ffc9a840/Disability_Image+2.jpeg CHINA - FOCUSING ON DISABILITIES ENABLES WIN-WIN SITUATIONS - Make it stand out Rejoice also developed an accessible WeChat Mini Program to help blind consumers. The “Simple Beauty” program features the voice of celebrity Li Jiaqi (Auston Li) to give voice descriptions, as well as skin and hair beauty tips. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/73ac6b79-ac3e-47a1-8268-b396b28dfe15/Disability_Image+1.png CHINA - FOCUSING ON DISABILITIES ENABLES WIN-WIN SITUATIONS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/2057112f-1a9d-4f23-92f3-a1d32a054a37/Disability_Slider.jpeg CHINA - FOCUSING ON DISABILITIES ENABLES WIN-WIN SITUATIONS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1631655878862-QTYX7852Y91LVIHKDKGH/Framework+.jpeg CHINA - FOCUSING ON DISABILITIES ENABLES WIN-WIN SITUATIONS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/a838bb05-7bc6-4a7a-ae2e-a5a698d63124/Disability_Image+3.jpeg CHINA - FOCUSING ON DISABILITIES ENABLES WIN-WIN SITUATIONS - Make it stand out Timed alongside the 11th National Paralympics, Tmall joined forces with the China Disabled Persons Press and Publicity Association and partnered with Reebok, Skechers, Samma, Haili, Jordan, ECCO and Camel Camel to bring attention to athletes with disabilities. The brands offered a single shoe, recognizing that these people have to buy one that they can’t wear. https://www.talktototem.com/china-insights/brands-join-reconnection-with-chinas-traditional-roots monthly 0.5 2021-12-21 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1631655878862-QTYX7852Y91LVIHKDKGH/Framework+.jpeg CHINA - BRANDS JOIN RECONNECTION WITH CHINA’S TRADITIONAL ROOTS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/51e4934d-85c3-4aab-9039-add6bcdf3506/Heritage_Image+3.png CHINA - BRANDS JOIN RECONNECTION WITH CHINA’S TRADITIONAL ROOTS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/b1100e37-0b61-465b-8085-d1a6e054d734/Heritage_Image+2.jpeg CHINA - BRANDS JOIN RECONNECTION WITH CHINA’S TRADITIONAL ROOTS - Make it stand out Pepsi China partnered with People’s Daily New Media to showcase Hunan “Shadow Plays” (pictured above left) rolling out new TVCs and packaging to the masses.. Starbucks has also celebrated the theme offline, with storefronts and interiors that incorporate Beijing hutong, batik and Danzhai styles, combined with coffee and tea traditions. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/38aa81e1-c684-4334-bec9-2cde2550b90b/Heritage_Slider.jpeg CHINA - BRANDS JOIN RECONNECTION WITH CHINA’S TRADITIONAL ROOTS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/9ffdb682-e844-4851-aad9-8143795fe786/Heritage_Image+1.jpeg CHINA - BRANDS JOIN RECONNECTION WITH CHINA’S TRADITIONAL ROOTS - Make it stand out Chinese e-commerce giant JD.com (top images) partnered with computer and digital brands to bring new life to traditional heritage, using shadow puppets with projectors, wood carving with mechanical keyboards and Tangka with VR glasses. Meanwhile yogurt brand Anmuxi collaborated with sculpture artist Ren Zhe to reinterpret their traditional deer motif. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/b6987928-dee9-4e15-ab50-56c76f963219/Heritage_Image+4.png CHINA - BRANDS JOIN RECONNECTION WITH CHINA’S TRADITIONAL ROOTS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.talktototem.com/china-insights/role-play-games-no-longer-digital-only-in-china monthly 0.5 2021-12-21 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/b722efe3-e03e-4676-b6e3-16e956dedb50/LARP+-+Image+1.jpeg CHINA - ROLE PLAY GAMES NO LONGER DIGITAL-ONLY IN CHINA - Make it stand out Game: Who’s the Murderer? https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/29d86f98-b887-4818-8aaa-1d8b4345e04a/LARP+-+slider.jpeg CHINA - ROLE PLAY GAMES NO LONGER DIGITAL-ONLY IN CHINA - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/02b950ca-16b3-4b62-b1cf-9683b43093a7/LARP+-+Image+3.jpeg CHINA - ROLE PLAY GAMES NO LONGER DIGITAL-ONLY IN CHINA - Make it stand out KUKA HOME integrated an offline new product launch event with a LARP game, with the brand inviting KOLs to play a game in a setting that included KUKA HOME furnishings. The offline event was also live-streamed for online audience engagement. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1631655878862-QTYX7852Y91LVIHKDKGH/Framework+.jpeg CHINA - ROLE PLAY GAMES NO LONGER DIGITAL-ONLY IN CHINA - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/2a7762ce-b683-4570-95a1-173a62b8b526/LARP+-+Image+2.jpeg CHINA - ROLE PLAY GAMES NO LONGER DIGITAL-ONLY IN CHINA - Make it stand out LARP games give players a chance to dress up and act out stories https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/a71cb9e3-cc14-4edc-94f3-0a18229045c5/LARP+-+Image+4.jpeg CHINA - ROLE PLAY GAMES NO LONGER DIGITAL-ONLY IN CHINA - Make it stand out AliPay and Luoyang Museum took part in a co-branded collaboration to create a new historical genre LARP Game, using artifacts in the museum as clues in the story. Players could learn the background of the story and characters in advance with the Alipay App, while exploring a suitable character for themselves to play the game with.. https://www.talktototem.com/china-insights/are-nfts-the-next-thing-for-digital-marketing-in-china monthly 0.5 2021-11-24 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/2c222b4d-b6f1-4f84-afa5-dfcb26d540e6/NFT+CHN+-+image+1.jpeg CHINA - ARE NFTS THE NEXT THING FOR DIGITAL MARKETING IN CHINA? - Make it stand out ALIPAY co-released an NFT payment background skin with Dunhuang Art Institute and China animation IPs, as an alternative to the generic background. Users can redeem 10 Alipay points + 9.9 RMB, to display their NFT payment skin.. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/584b3c27-ea81-4d99-b740-ab7b70d3113e/NFT+CHN+-+image+3.jpeg CHINA - ARE NFTS THE NEXT THING FOR DIGITAL MARKETING IN CHINA? - Make it stand out Sold on Taobao, the “Little Alpaca SanSan” NFT was created by NetEase x Nervina Labs. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/fb5d0a03-c135-4eeb-bb26-8b197cc4998c/NFT+CHN+-+slider.jpeg CHINA - ARE NFTS THE NEXT THING FOR DIGITAL MARKETING IN CHINA? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1631655878862-QTYX7852Y91LVIHKDKGH/Framework+.jpeg CHINA - ARE NFTS THE NEXT THING FOR DIGITAL MARKETING IN CHINA? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/fc0fa7c2-0ea6-437c-9977-9178d4baa2d5/NFT+CHN+-+image+2.jpeg CHINA - ARE NFTS THE NEXT THING FOR DIGITAL MARKETING IN CHINA? - Make it stand out Alipay also offers NFT digital artworks to encourage users to actively participate in public welfare donations. Users that search for "Imagination Gallery" on Alipay will not only be able to check the progress of the project on the donation platform, but also receive a copy of the digital artworks, which makes every donation unique. https://www.talktototem.com/china-insights/brands-going-green-must-turn-words-into-action monthly 0.5 2021-11-24 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/baf3a6d6-5f69-4484-8505-390d2ca3a08c/China+green+-+image+2.jpeg CHINA - BRANDS GOING GREEN MUST TURN WORDS INTO ACTION - Make it stand out OPPO created an initiative to draw attention to endangered animals as part of a campaign for its Find X3. While this has some value in terms of garnering awareness, it mostly supported the phone’s camera function rather than real-world impact, bringing it uncomfortably close to “green-washing.” https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1945f20a-e21d-45fd-993d-e4580fda1fb7/China+green+-+image+3.jpeg CHINA - BRANDS GOING GREEN MUST TURN WORDS INTO ACTION - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/b7dd9765-7ee7-4e51-b2ef-14528bb9d73f/China+green+-+image+4.jpeg CHINA - BRANDS GOING GREEN MUST TURN WORDS INTO ACTION - Make it stand out As the first international laundry detergent in China, OMO is protecting its legacy, demonstrating its commitment to China’s environmental well being. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/acefbcdf-bd89-4271-b480-2ba68ac9f401/China+green+-+slider.jpeg CHINA - BRANDS GOING GREEN MUST TURN WORDS INTO ACTION - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1631655878862-QTYX7852Y91LVIHKDKGH/Framework+.jpeg CHINA - BRANDS GOING GREEN MUST TURN WORDS INTO ACTION - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/25d18912-7a6f-4e70-b852-4cd653807d75/China+green+-+image+1.jpeg CHINA - BRANDS GOING GREEN MUST TURN WORDS INTO ACTION - Make it stand out OMO used thousands of plastic bottles and garbage bags to create a plastic mountain in the Qinghai Three River Source area and the city centre of Shanghai. In Shanghai, the brand engaged with more target consumers to build awareness of the importance of protecting the environment and sustainable, clean natural water resources. https://www.talktototem.com/china-insights/expanding-the-appeal-of-luxury-brands-in-china monthly 0.5 2021-11-24 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/8560fe55-a8f3-473e-8b35-ea6a5833f6b0/Luxury+-+slider.jpeg CHINA - EXPANDING THE APPEAL OF LUXURY BRANDS IN CHINA? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/4440fe23-d7ae-4115-8f17-a240ebf98bef/Luxury+-+image+3.jpeg.001.jpg CHINA - EXPANDING THE APPEAL OF LUXURY BRANDS IN CHINA? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/8ed0607c-74be-42f8-8291-363820cdd5fa/Luxury+-+image+2.jpeg CHINA - EXPANDING THE APPEAL OF LUXURY BRANDS IN CHINA? - Make it stand out Faced with a downturn in many of its traditional product lines (eg. luxury scarves) during Covid, Hermes has made a move into more casual luxury, with a range of fitness inspired products and setup a brand gym pop-up in Chengdu (in May ’21). Its a move that aligns the brand to the massive athleisure trend. Hopes will be that moves like this help the brand become younger, and tap into Millennial and GenZ buyers. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/3c40d8d7-1452-49e7-8bd8-f6490c83c835/Luxury+-+image+1.jpeg CHINA - EXPANDING THE APPEAL OF LUXURY BRANDS IN CHINA? - Make it stand out Over the October holiday, Prada re-branded a neighborhood vegetable market in Shanghai to make it “Feel like Prada.” During a holiday where cosmopolitan Shanghaiers were staying close to home, this counts as a win for awareness and buzz. It attracted a wide mix of visitors for photo opps, from social influencers to grandma’s …with the bulk of visitors showing up to win points on social media …and perhaps score a branded souvenir. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1631655878862-QTYX7852Y91LVIHKDKGH/Framework+.jpeg CHINA - EXPANDING THE APPEAL OF LUXURY BRANDS IN CHINA? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.talktototem.com/china-insights/storytelling-with-acgn-brand-collaborations monthly 0.5 2021-11-24 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/8ff5f4f1-0135-4945-8355-54ffc85b8a8a/ACGN+-+image+2.jpeg CHINA - STORYTELLING WITH ACGN BRAND COLLABORATIONS - Make it stand out Sneaker brand 361° created an interesting collaboration with old-school animation series, GUNDAM. The collaboration had a pair of themed sneakers, together with T-shirt and a set of additional GUNDAM branded accessories. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/c8c7deba-e04c-4b47-9b2c-198e0395e796/ACGN+-+slider.jpeg CHINA - STORYTELLING WITH ACGN BRAND COLLABORATIONS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/6b10d029-1e4d-47e1-9d2d-f5880cd819cd/ACGN+-+image+3.jpeg CHINA - STORYTELLING WITH ACGN BRAND COLLABORATIONS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/f5f65edc-6ceb-4b20-ad34-0f6b4debddad/ACGN+-+image+1.jpeg CHINA - STORYTELLING WITH ACGN BRAND COLLABORATIONS - Make it stand out In July 2021, OPPO Reno6 Pro+ created a limited edition phone with anime series “Detective Conan.” The “Detective Conan” phone was sold together with a themed box. In each compartment of the elaborate box , there was a special, themed accessory. The 10,000 units of the limited edition were sold out within an hour on the day of the launch. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1631655878862-QTYX7852Y91LVIHKDKGH/Framework+.jpeg CHINA - STORYTELLING WITH ACGN BRAND COLLABORATIONS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.talktototem.com/china-insights/brands-look-to-blind-boxes1 monthly 0.5 2021-11-04 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/b16e9bd3-4ebb-4b0c-9514-24d214438d17/Screen+Shot+2021-11-03+at+10.24.25+PM.png CHINA - BRANDS LOOK TO BLIND BOXES - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/df3f15d8-a51a-49da-8ee9-1a3b31421a14/Blind+box+-+image+3.jpeg CHINA - BRANDS LOOK TO BLIND BOXES - Make it stand out LANVIN held a lottery through its WeChat Mini Program, with winning customers able to un-lock a prized “Blind Box” at an offline terminal using a winning code. In this way, “Blind Boxes” hold the potential to support O2O activations and be a focal part of gamification campaigns. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/e121cf49-8f2b-4dc9-935d-fd13c0fa4fd0/blind+box+-+slider.jpeg CHINA - BRANDS LOOK TO BLIND BOXES - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/161187c0-3d17-4b59-9962-bf023d617b4c/Blind+box+-+image+1.jpeg CHINA - BRANDS LOOK TO BLIND BOXES - Make it stand out Parcel delivery company CaiNiao has created a “Blind Box” set featuring a series of dolls/figurines of celebrity Deng Lun. The series of boxes are accompanied by a set of videos telling the story of the brand and celebrity involvement. Working with celebrity Deng Lun, adds a level of trust to the effort - as a fan of Deng Lun, you know you will receive something of value. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1631655878862-QTYX7852Y91LVIHKDKGH/Framework+.jpeg CHINA - BRANDS LOOK TO BLIND BOXES - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/2e3383e2-e9de-49c1-9110-5fe430bb27e9/Blind+box+-+image+2.png CHINA - BRANDS LOOK TO BLIND BOXES - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.talktototem.com/china-insights/livestream-shows-for-and-by-brands monthly 0.5 2021-11-04 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/eb0ae208-bdca-4d01-84d6-85350bfcc210/live+stream+-+slider.jpeg CHINA - LIVESTREAM SHOWS FOR (AND BY) BRANDS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1631655878862-QTYX7852Y91LVIHKDKGH/Framework+.jpeg CHINA - LIVESTREAM SHOWS FOR (AND BY) BRANDS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/551ec0b0-31b6-45e8-9cad-4f7f1a6fd892/live+stream+-+image+1.jpeg CHINA - LIVESTREAM SHOWS FOR (AND BY) BRANDS - Make it stand out OPPO is emerging as a front-runner in the branded live-streaming space - having created several “reality programs.” For it’s new device “RENO,” they invited four vloggers to travel to Thailand and create a reality show, featuring; parties, sports, games and new foods. The show involves audiences, providing them with agency in choice of activities (and brand story). https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/21450520-b419-4d46-98d2-f8a0299e7df5/live+stream+-+image+2.jpeg CHINA - LIVESTREAM SHOWS FOR (AND BY) BRANDS - Make it stand out YSL has created an in-studio, talk-show, with a host and guest celebrities/KOLs, talking about beauty and life …fielding questions from the live audience. Cosmetics brands were early adopters, using livestream for customer service, advice and beauty Q&A. The YSL feels like the natural evolution of the Q&A and advice concept - upgrading the brand platform. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/c345414f-7971-4c29-afa1-9003e3be7b5c/live+stream+-+image+3.jpeg CHINA - LIVESTREAM SHOWS FOR (AND BY) BRANDS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.talktototem.com/china-insights/street-dance-culture-makes-market-moves monthly 0.5 2021-11-04 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1634170519023-IICQBAUDHFGIEI7NYUYX/Street+dance+-+image+3.png CHINA - STREET DANCE CULTURE MAKES MARKET MOVES - Make it stand out For brands still struggling in China to create distinctiveness, this analysis is also a very useful way of sizing specific audience groups and perhaps, making a commitment to ‘own’ a group/sub-culture. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1634170564685-9PP7VU96OUALTXZNA2G7/Street+dance+-+image+1.jpeg CHINA - STREET DANCE CULTURE MAKES MARKET MOVES - Make it stand out Champion's consumers are mostly young people from first- and second-tier cities who love street and sport fashion. The brand brought popular competitors from "Street Dance of China" and street dance stylists together to create a new style of streetwear trends, and to inject street dance elements into brand’s identity. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1634170665382-N6B71TS31QEBXZUL6N3Y/Street+dance+-+slider.jpeg CHINA - STREET DANCE CULTURE MAKES MARKET MOVES - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1634170605578-NMS7TSHUD28FVPKYPT1H/Street+dance+-+image+2.jpeg CHINA - STREET DANCE CULTURE MAKES MARKET MOVES - Make it stand out To strengthen their brand in the minds of post-95 consumers, NESTEA made some bold moves to cater to the charisma of street culture. NESTEA promoted a campaign theme of "Dare to Touch Dare to Taste" on Weibo, and also tapped into the traffic of street dance celebrity and KOLs to create buzz. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1631655878862-QTYX7852Y91LVIHKDKGH/Framework+.jpeg CHINA - STREET DANCE CULTURE MAKES MARKET MOVES - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.talktototem.com/china-insights/virtual-idols-get-brands-connected-with-gen-z monthly 0.5 2021-10-14 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1631655878862-QTYX7852Y91LVIHKDKGH/Framework+.jpeg CHINA - VIRTUAL IDOLS GET BRANDS CONNECTED WITH GEN-Z - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1634181353593-6Q9D1GJR3HT259BHLP7U/Virtual+Influencer+-+image+1.jpeg CHINA - VIRTUAL IDOLS GET BRANDS CONNECTED WITH GEN-Z - Make it stand out Imma is Japan’s first virtual model and is now ranked the #1 virtual idol in Asia. Easily identifiable with her signature pink bob, it’s not easy to tell she is virtual, and frequently collaborates with top artists and brands. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1634181436058-1SB5ZD6YKMW18CBU4EHN/Virtual+Influencer+-+slider.jpeg CHINA - VIRTUAL IDOLS GET BRANDS CONNECTED WITH GEN-Z - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1634181401864-ZW8LW444DDEAJ9941B1R/Virtual+Influencer+-+image+2.jpeg CHINA - VIRTUAL IDOLS GET BRANDS CONNECTED WITH GEN-Z - Make it stand out As Watson’s first virtual spokesperson, the brand collaborated with Imma’s Japanese technology team to create a brand video using Motion Control, a Hollywood filming facility, to showcase the product's features and futuristic feel with live action, 3D animation and visual effects. Watson’s also uses AR technology to integrate virtual into reality and showcase product features. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1634182707662-YLO8C05XM6XXMAY6GC2C/Virtual+Influencer++-+image+3.png CHINA - VIRTUAL IDOLS GET BRANDS CONNECTED WITH GEN-Z - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.talktototem.com/china-insights/china-has-discovered-glamping monthly 0.5 2021-10-14 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1634169803012-BXTBU76W89TEYIK5JMOZ/Glamping+-+image+3.png CHINA - CHINA HAS DISCOVERED “GLAMPING” - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1634170143230-2UVZX04GE5F0KF5XN0UR/Glamping+-+image+2.jpeg CHINA - CHINA HAS DISCOVERED “GLAMPING” - Make it stand out With camping related sales doubling year-over-year on Tmall, they are fanning the flames of excitement around camping and outdoors activities - organizing a ‘camping festival’ featuring the brands most closely linked to the trend. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1631655878862-QTYX7852Y91LVIHKDKGH/Framework+.jpeg CHINA - CHINA HAS DISCOVERED “GLAMPING” - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1634170064188-SDSTHA3R76SUHPAGK24U/Glamping+-+image+4.png CHINA - CHINA HAS DISCOVERED “GLAMPING” - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1634170245115-1BP9P1ROIOU4BOZXG0TX/Glamping+-+slider.jpeg CHINA - CHINA HAS DISCOVERED “GLAMPING” - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1634170204544-JNZIP6JWBX8BUCD4Y31E/Glamping+-+image+1.jpeg CHINA - CHINA HAS DISCOVERED “GLAMPING” - Make it stand out The rise of this trend - as a symbol of affluent, youthful activity - is attracting brands from outside the immediate category. Hoegaarden is recent example of non-outdoor brand which is building itself into the emerging culture. By getting in early, brands like Hoegaarden may be successful in becoming accessories in the overall experience, and drafting off the success of a trend which explodes higher in years to come. https://www.talktototem.com/china-insights/the-app-focused-only-on-product-reviews monthly 0.5 2021-09-22 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1631655826935-TVY5MG6A0AGVBG82X5OE/Framework+.jpeg CHINA - THE APP FOCUSED ONLY ON PRODUCT REVIEWS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1632347046397-8XWUDXP21N5JPTAH45IL/W+5TH+-+Slider.jpeg CHINA - THE APP FOCUSED ONLY ON PRODUCT REVIEWS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1632347377848-RDCIVJWWDA16LNE2XR8S/W+5TH+-+image+2.png CHINA - THE APP FOCUSED ONLY ON PRODUCT REVIEWS - Make it stand out Free product trial recruitment / KOC product review content / Interest group category https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1632347472391-AFZCKE5U1JD4ND0DD3HN/W+5TH+-+image+1.jpg CHINA - THE APP FOCUSED ONLY ON PRODUCT REVIEWS - Make it stand out Localized livestreams offer further opportunities by being able to be much more specific in terms of local culture, activities, weather and more.. https://www.talktototem.com/china-insights/livestreaming-enhances-the-wechat-ecosystem monthly 0.5 2021-09-22 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1632345927879-FYK2LBWE6VV597IXE7FG/wechat+livestream+-+Slider.jpeg CHINA - LIVESTREAMING ENHANCES THE WECHAT ECOSYSTEM - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1632346303985-KGQ4Q6T6VMJUYFL6BJDU/wechat+livestream+-+image+2.jpg CHINA - LIVESTREAMING ENHANCES THE WECHAT ECOSYSTEM - Make it stand out Localized livestreams offer further opportunities by being able to be much more specific in terms of local culture, activities, weather and more.. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1632346033650-KWW0EG6MSQ1FVF5VS2V0/wechat+livestream+-+image+1.jpg CHINA - LIVESTREAMING ENHANCES THE WECHAT ECOSYSTEM - Make it stand out Brand salespeople are selling products on WeChat livestreaming. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1631655826935-TVY5MG6A0AGVBG82X5OE/Framework+.jpeg CHINA - LIVESTREAMING ENHANCES THE WECHAT ECOSYSTEM - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.talktototem.com/china-insights/ar-is-a-key-building-block-in-chinas-new-retail monthly 0.5 2021-09-22 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1632347759358-BXW8HQMRROWUM8HTS771/Screen+Shot+2021-09-22+at+2.55.16+PM.png CHINA - “AR” IS A KEY BUILDING BLOCK IN CHINA’S NEW RETAIL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1632345643966-EVU73ICYNPEYH1LACMEL/AR+-+Image+1.jpeg CHINA - “AR” IS A KEY BUILDING BLOCK IN CHINA’S NEW RETAIL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1631655826935-TVY5MG6A0AGVBG82X5OE/Framework+.jpeg CHINA - “AR” IS A KEY BUILDING BLOCK IN CHINA’S NEW RETAIL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1632345446255-1IZSZI2RWSY1RKU2CJF1/AR+-+Slider.jpeg CHINA - “AR” IS A KEY BUILDING BLOCK IN CHINA’S NEW RETAIL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1632345803571-0VEVO5OXS5SDLBFMZMT3/AR+-+Image+2.jpeg CHINA - “AR” IS A KEY BUILDING BLOCK IN CHINA’S NEW RETAIL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.talktototem.com/china-insights/the-dramatic-rise-of-douyin-e-commerce-99nz7-xz22z monthly 0.5 2021-09-22 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1631041556034-MCOG2UIWF4RZ4T7IZY82/Trend+Report+-+Images+2.001.jpeg CHINA - THE DRAMATIC RISE OF DOUYIN E-COMMERCE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1631655826935-TVY5MG6A0AGVBG82X5OE/Framework+.jpeg CHINA - THE DRAMATIC RISE OF DOUYIN E-COMMERCE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1630704796105-85C0U7HUNPMBRFT3S3AT/FRAMEWORK+6+.jpg CHINA - THE DRAMATIC RISE OF DOUYIN E-COMMERCE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1630654651286-5P0E99ZUD05Y5WLC3YMW/e351d8100f824100963cc654fd206918.jpeg CHINA - THE DRAMATIC RISE OF DOUYIN E-COMMERCE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1631041576603-H56E25V4I0JIHO5DSU51/Trend+Report+-+Images+3.001.jpeg CHINA - THE DRAMATIC RISE OF DOUYIN E-COMMERCE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.talktototem.com/china-insights/c2m-is-gaining-momentum-in-china monthly 0.5 2021-09-15 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1631503187370-9GYMRX8KHBNNWKL28HVR/C2M+-+slider.jpeg CHINA - C2M IS GAINING MOMENTUM IN CHINA - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1631427780841-6F53P5QU8SGKN99FFQ3V/C2M+-+Case+study+2.jpg CHINA - C2M IS GAINING MOMENTUM IN CHINA - Make it stand out Traditional OEM manufacturer Roaman turned to Alibaba when it decided to develop its own-branded products. Big data from Alibaba provided insights on product functions, color preferences and on marketing opportunities. Roaman sold 100k units upon launch of its electric toothbrush. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1631427744993-P2AM38NA7CACOAY2RTFN/C2M+-+Case+study+1.jpg CHINA - C2M IS GAINING MOMENTUM IN CHINA - Make it stand out Abby's Choice developed its signature product Baby Milk Bottle in response to social media feedback. By engaging with customers early (on RED) in product development the brand was able to both; (1)learn from its audience about needs/preferences, and (2)create engagement and trust, which helped propel the launch. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1631427674747-WFSSCUFJPQI2PJUGYJKE/C2M+-+Case+study+3.jpg CHINA - C2M IS GAINING MOMENTUM IN CHINA - Make it stand out Computer brand ASUS turned to JD.com when developing its new gaming laptop. JD provided critical insights - specifically about GenZ audiences. JD’s analysis of the GenZ “gamer” audience yielded three important insights; (1)they wanted better screen resolution, (2)the audience were big fans of Anime, and (3)RMB6,000 was the prime selling price. The result from ASUS was a gaming laptop with upgraded e-sports screen, and an Anime figure as the product ambassador. With JD’s suggested retail price point, it was the most popular laptop in the RMB6,000 range, and became the best selling gaming laptop on JD. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1631655582186-O0YOE7ZBEJ1MBKLUPT5C/Framework+.jpeg CHINA - C2M IS GAINING MOMENTUM IN CHINA - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.talktototem.com/china-insights/keep-fitness-app-adds-social-commerce-function monthly 0.5 2021-09-14 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1631425699644-L6Y4Q6WJ9ZHJS8QDMDTN/KEEP.png CHINA - KEEP (FITNESS APP) ADDS SOCIAL COMMERCE FUNCTION - Make it stand out “Shop” link from homepage https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1631427413757-C8AW736WLG439QRDY80I/KEEP+-+Case+Study+3.jpg CHINA - KEEP (FITNESS APP) ADDS SOCIAL COMMERCE FUNCTION - Make it stand out Aptamil - a milk powder brand, created a series of online classes with KEEP for new moms on its app. To activate these classes, Aptamil and KEEP created pop-up fitness challenges for kids (with the goal of getting moms to register). While the goal of Aptamil was to build awareness with moms, adding trial and sales to this collaboration would have helped complete the picture for who the brand is, what benefit they are offering. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1631655306652-3Q49HXLBPT30T43J2TSO/Framework+.jpeg CHINA - KEEP (FITNESS APP) ADDS SOCIAL COMMERCE FUNCTION - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1631427428308-UI64F1FQX7Z7RLRZ3VT8/Keep+-+Case+study+2.jpg CHINA - KEEP (FITNESS APP) ADDS SOCIAL COMMERCE FUNCTION - Make it stand out Godiva - did a collaboration with KEEP to tout the health benefits of dark chocolate - with its “21 Day Dark Chocolate Abs Camp” - combining workouts and dietary plans. Adding a direct link to purchase in the app would have helped create lasting customer routines. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1631503155445-BU694Y1DG9QTK9SMNBD2/Keep+-+slider.jpeg CHINA - KEEP (FITNESS APP) ADDS SOCIAL COMMERCE FUNCTION - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1631427472621-XDRNJJZPK674C1OU5SZ4/Keep+-+Case+study+1.jpg CHINA - KEEP (FITNESS APP) ADDS SOCIAL COMMERCE FUNCTION - Make it stand out KEEP is unique among apps in its ability to work with brands both online and offline - with its offline gym network “KEEPLAND.” Lululemon is a prime example of collaborator - having setup branded fitness classes, product trials and demonstrations at KEEPLAND. There is tremendous value in tying together offline, online, content and commerce. https://www.talktototem.com/china-insights/alibaba-replaces-weitao-with-guangguang monthly 0.5 2021-09-15 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1631425387146-X1DRGMQEO7Z3PP2J4AUH/Screen+Shot+2021-09-11+at+10.32.20+PM.png CHINA - ALIBABA REPLACES WEITAO WITH GUANG GUANG - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1631427346878-D1FROU2KG41NKHN7A401/Guangguang+-+Case+study+2.jpg CHINA - ALIBABA REPLACES WEITAO WITH GUANG GUANG - Make it stand out Nike has been quick to jump into Guang Guang. It is using similar content to its Weibo and RED channels to demo products in a fun editorial way …while linking that attention directly to purchase on its Tmall shop. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1631503046484-NYU7V9GP836T8D1UGF9A/Guangguang+-+slider.jpeg CHINA - ALIBABA REPLACES WEITAO WITH GUANG GUANG - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1631644163174-8R36O1D1GJ6LDWMP2COQ/Framework+.jpeg CHINA - ALIBABA REPLACES WEITAO WITH GUANG GUANG - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1631427378169-IWJWHXIZN1M1CVRYG7LY/Guangguang+-+Case+study+1.jpg CHINA - ALIBABA REPLACES WEITAO WITH GUANG GUANG - Make it stand out The early stages of all new channels/apps present opportunities for first-movers to gain traction at lower cost. Brands looking to move early into this space should consider working with KOLs and KOCs - as they too are just starting to build in Guang Guang. https://www.talktototem.com/china-insights/china-c-beauty-brands monthly 0.5 2022-11-22 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1622245287938-UYC1ANK32CIMGYZMEVEG/1.jpeg CHINA - DTC Brand Strategies - Perfect Diary, Florasis & Fenty Beauty https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1622245287883-EHMGHED5QCWOR2Z3A2N2/2.jpeg CHINA - DTC Brand Strategies - Perfect Diary, Florasis & Fenty Beauty https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1622245288721-I99EKP226BCZFQ2DWOGK/3.jpeg CHINA - DTC Brand Strategies - Perfect Diary, Florasis & Fenty Beauty https://www.talktototem.com/china-insights/neiwai-ubras-brand-strategies monthly 0.5 2022-11-22 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1618867064261-19V6FM1APA5U9WC83SOC/Screen+Shot+2021-04-19+at+2.17.28+PM.png CHINA - DTC Brand Strategies - NeiWai Vs Ubras https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1618867132663-2YWRUZVJ0XFO3GU9BC5U/Screen+Shot+2021-04-19+at+2.18.05+PM.png CHINA - DTC Brand Strategies - NeiWai Vs Ubras https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1618867139248-0VIE3SCSYIICIB0HGX74/Screen+Shot+2021-04-19+at+2.18.24+PM.png CHINA - DTC Brand Strategies - NeiWai Vs Ubras https://www.talktototem.com/china-insights/2021-china-report monthly 0.5 2023-03-16 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1618865128785-YI7YL4DHBLAOOQKPUPCN/China+brand+growth CHINA - 2021 China Report https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1618865077021-FM6E861X1CR1YUCDC10D/2021+China+Marketing+Trends+sections CHINA - 2021 China Report https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1618865159955-WSATN19XLP712OX16FAP/3.jpeg CHINA - 2021 China Report https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1618865027095-QKTQAX7J9Y33IBFOK3FX/2021+China+Marketing+%26+Media+Trends CHINA - 2021 China Report https://www.talktototem.com/china-insights/wechat-exclusive-report monthly 0.5 2020-11-25 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1598917636441-9OINS99PPGS9PIRPCVQ6/WeChat+Exclusive+Report+4.jpg CHINA - WeChat Exclusive Report https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1598917619417-QCSX9SMZ2IFDOJ2FAVNC/WeChat+Exclusive+Report+3.jpg CHINA - WeChat Exclusive Report https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1598917598513-AYXWRODAMRN7C5HIOI7Q/WeChat+Exclusive+Report+2.jpg CHINA - WeChat Exclusive Report https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1598917565440-Q7GEAWE20WCIOQUM0XF7/WeChat+Exclusive+Report+1.jpg CHINA - WeChat Exclusive Report https://www.talktototem.com/china-insights/top-100-brands-on-bilibili-7s2we monthly 0.5 2020-11-25 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1606285611291-J7HID2GTEC8ZP63QIC3K/bilibili+top+100.jpeg CHINA - Top 100 brands on Bilibili https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1606285720989-NLXZFP42ESD6TXZDF9UB/GirlCult+Bilibili CHINA - Top 100 brands on Bilibili https://www.talktototem.com/china-insights/alibaba-is-working-hard-to-cultivate-dtc-brands-2kmdl monthly 0.5 2020-11-25 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1606283120924-II5EOCD67D692EESL5F3/Alibaba+new+brands+growth.jpeg CHINA - Alibaba is working hard to cultivate hot/growth/DTC brands https://www.talktototem.com/china-insights/marketing-in-china-is-different-lesson-for-dtc-brands monthly 0.5 2020-11-18 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1605338010454-YM9N8B9R5WCIFP9V0I45/path+to+purchase+facebook+wechat CHINA - Marketing in China is Different - Lesson for DTC brands https://www.talktototem.com/china-insights/why-has-bilibili-been-growing-so-quickly monthly 0.5 2020-10-31 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1604122906091-CWR0EPR2JL7V35J1Z9RG/brand+strategy+bilibili CHINA - Why has Bilibili been growing so quickly? https://www.talktototem.com/china-insights/not-all-channels-are-created-equal monthly 0.5 2021-09-24 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1604122716755-XG80LW57BAMRK8WO3I7I/Douyin+social+marketing CHINA - Not all channels are created equal https://www.talktototem.com/china-insights/bytedance-has-become-a-full-fledged-rival-for-alibaba-tencent monthly 0.5 2021-09-24 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1600982332349-4KSSEUBZ2AAQF0GGJCSI/Screen+Shot+2020-09-15+at+4.43.54+AM.png CHINA - Douyin’s parent company, ByteDance, has become a full-fledged rival for Alibaba & Tencent! https://www.talktototem.com/china-insights/connecting-online-to-offline monthly 0.5 2020-09-24 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1599181107189-F1RH0Z8A3N0KONKY1UJQ/Screen+Shot+2020-09-01+at+6.48.44+AM.png CHINA - QR Codes Connecting Online to Offline https://www.talktototem.com/china-insights/tiktoks-global-impact-with-genz monthly 0.5 2020-09-24 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1599178935435-GQAOSZVTCLTXORGUF8I3/4.+Tiktok+Ban%2C+GenZ.jpeg CHINA - TikTok’s GLOBAL Impact with GenZ https://www.talktototem.com/china-insights/gen-z-most-globalized-generation monthly 0.5 2020-09-24 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1599179050422-IAGSMW63J8B4IOTAB7AB/0.jpeg CHINA - Gen Z Is the Most Globalized Generation https://www.talktototem.com/china-insights/the-potential-of-qr-codes monthly 0.5 2020-09-04 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1599178403243-TXZ4CABO9KQRQJJCYZ08/0.jpeg CHINA - The Potential of QR Codes https://www.talktototem.com/china-insights/618-shopping-festival-china-recovery monthly 0.5 2020-09-24 https://www.talktototem.com/china-insights/bottom-up-vs-top-down-marketing monthly 0.5 2020-08-05 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1596588676775-7RT7INNLRR6HB8QPF9W8/0.jpeg CHINA - Bottom-up vs Top-down? https://www.talktototem.com/china-insights/the-myth-of-cheap-easy-wins-in-china monthly 0.5 2020-08-13 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1596654930078-2O0IWJQSLRMN0MDA3JFP/The%2Bmyth%2Bof%2Bcheap%252C%2Beasy%2Bwins%2Bin%2BChina.jpg CHINA - The Myth of Cheap, Easy Wins in China https://www.talktototem.com/china-insights/common-errors-in-strategizing-china monthly 0.5 2020-08-11 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1596660640564-94B74V9UNEV7UZVGJSAN/Global%2Bbrands%2Bmake%2Bcommon%2Berrors%2Bin%2Bstrategizing%2BChina.jpg CHINA - Global Brands Make Common Errors in Strategizing China https://www.talktototem.com/china-insights/entry-to-china-too-expensive monthly 0.5 2020-08-11 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1596651618572-7DSFTHK54JB4B38D8REG/Full%252Bentry%252Bto%252BChina%252Bis%252Bjust%252Btoo%252Bexpensive%252Band%252Bchallenging%252Bfor%252Bmost%252Bbrands..jpg CHINA - Full Entry to China is Too Expensive and Challenging for Most Brands https://www.talktototem.com/china-insights/interview-with-jerry-clode monthly 0.5 2020-08-11 https://www.talktototem.com/china-insights/china-springs-back-from-covid-19 monthly 0.5 2023-03-16 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1586771386223-HBVYADW47R9PWX0PFDV7/China+Springs+Back+-+Totem+1.jpg CHINA - China Springs Back from Covid-19 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1586771437970-TSDDTCBYQ5LW3GJ9DK7D/China+Springs+Back+-+Totem++3.jpg CHINA - China Springs Back from Covid-19 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1586771461791-JBHX9MUU289R783W0ID5/China+Springs+Back+-+Totem+4.jpg CHINA - China Springs Back from Covid-19 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1586771418392-YPFBD5MG94GR7PADU9G8/China+Springs+Back+-+Totem+2.jpg CHINA - China Springs Back from Covid-19 https://www.talktototem.com/china-insights/interview-with-james-eron monthly 0.5 2020-08-11 https://www.talktototem.com/china-insights/interview-with-lauren-hallanan monthly 0.5 2020-08-11 https://www.talktototem.com/china-insights/interview-with-leon-zhang monthly 0.5 2020-08-11 https://www.talktototem.com/china-insights/interview-with-alex-duncan-podcast monthly 0.5 2020-08-11 https://www.talktototem.com/china-insights/interview-with-aurelien-rigart monthly 0.5 2020-08-11 https://www.talktototem.com/china-insights/interview-with-michael-norris monthly 0.5 2020-08-11 https://www.talktototem.com/china-insights/china-the-worlds-most-competitive-market-1 monthly 0.5 2020-07-28 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1583988125785-JJDGFVF8JUH4R28DFXBV/Screenshot+2020-03-11+at+9.41.51+PM.png CHINA - China: The World's Most Competitive Market https://www.talktototem.com/china-insights/brand-strategy-to-be-key-in-2020 monthly 0.5 2020-07-28 https://www.talktototem.com/china-insights/mobile-and-social-playing-key-roles-in-chinese-advertising-success monthly 0.5 2020-07-28 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1583987388936-VLSUH2K91WLD1XZM6GU9/Screenshot+2020-03-11+at+9.29.32+PM.png CHINA - Mobile And Social Playing Key Roles In Chinese Advertising Success https://www.talktototem.com/china-insights/high-competition-and-costs-in-china-2020 monthly 0.5 2020-07-28 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1583987254210-50X7D112OZJZC5L5VQAV/Screenshot+2020-03-11+at+9.27.20+PM.png CHINA - Brands Are Facing A Challenge With High Competition And Costs in China https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1583987156668-7UF07N8DC9EKWGBZDJL3/Screenshot+2020-03-11+at+9.25.19+PM.png CHINA - Brands Are Facing A Challenge With High Competition And Costs in China https://www.talktototem.com/china-insights/costs-of-customer-acquisition-in-china-2020 monthly 0.5 2020-07-28 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1583987745324-OUXH0MS6VPNB3M5137RH/Screenshot+2020-03-11+at+9.35.27+PM.png CHINA - Costs Of Customer Acquisition In China Continues To Rise https://www.talktototem.com/china-insights/the-coronavirus-will-have-a-profound-effect-on-chinas-economy-creating-more-strain-during-down-year monthly 0.5 2020-07-28 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1583987983056-R0ZZEBSKK0UPJ7TLJM0Q/Screenshot+2020-03-11+at+9.39.18+PM.png CHINA - How Brands Should Respond To The Coronavirus https://www.talktototem.com/china-insights/how-brands-can-use-instagram-in-china monthly 0.5 2020-07-28 https://www.talktototem.com/china-insights/brand-spending-remains-stable-in-china-2020 monthly 0.5 2020-07-28 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1583987902977-4TBSZQ6PZ645YUO0PD2G/Screenshot+2020-03-11+at+9.37.55+PM.png CHINA - Brand Spending On Marketing Remains Stable in china https://www.talktototem.com/china-insights/2020-china-report monthly 0.5 2023-03-16 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1581544772270-T139MCGRAYASGND5RB1M/image-asset.jpeg CHINA - 2020 China Report https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1581544758051-FJ61NZASP84HGE54YC7H/image-asset.jpeg CHINA - 2020 China Report https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1581544705247-NJLC2VVY6BMNISVSPGPH/WhatsApp+Image+2020-02-12+at+1.53.01+PM+%281%29.jpeg CHINA - 2020 China Report https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1581544789166-935X20V7AJ0U1F652SYT/WhatsApp+Image+2020-02-12+at+1.53.01+PM.jpeg CHINA - 2020 China Report https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1581544729499-S0ZEU4F34779EAF9BPTW/WhatsApp+Image+2020-02-12+at+1.53.02+PM.jpeg CHINA - 2020 China Report https://www.talktototem.com/china-insights/dolce-amp-gabbana-china-blunder monthly 0.5 2020-07-28 https://www.talktototem.com/china-insights/2019-trends monthly 0.5 2020-07-29 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1581547286530-T5UP75M6QL7ZMUPELM0V/2019+Digital+China.001.jpeg CHINA - 5 TOP TRENDS for 2019 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1581547277516-0YTPIYTZI46N8KD6SP1F/2019+Digital+China.003.jpeg CHINA - 5 TOP TRENDS for 2019 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1581547280089-QUQJ5EHV4S53L0BG1HTL/2019+Digital+China.019.jpeg CHINA - 5 TOP TRENDS for 2019 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1581547282745-7X532VG73WVU1VAROQNN/2019+Digital+China.026.jpeg CHINA - 5 TOP TRENDS for 2019 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1581547286111-OQB02OT2VD4L65BRAUA4/2019+Digital+China.037.jpeg CHINA - 5 TOP TRENDS for 2019 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1581547291866-7I2FLPJ9EWKLQJAEIJ6S/2019+Digital+China.049.jpeg CHINA - 5 TOP TRENDS for 2019 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1581547290075-ERDZFZFF7ST77RN36VF9/2019+Digital+China.056.jpeg CHINA - 5 TOP TRENDS for 2019 https://www.talktototem.com/china-insights/wechat-future-of-social-crm monthly 0.5 2021-09-24 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1595042532629-9GY7FN86Z0BG5VGFXEOT/WeChat+%3D+SocialCRM+by+Totem+Media.jpg CHINA - WeChat = Social CRM https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1595042553535-XD7DD04SEGYO56B1XC0U/WeChat+%3D+SocialCRM+by+Totem+Media+3.jpg CHINA - WeChat = Social CRM https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1595042569029-INM2VZURB266ZE4VYLZG/WeChat+%3D+SocialCRM+by+Totem+Media+4.jpg CHINA - WeChat = Social CRM https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1595042544427-AJJSDBERU6AHRYYNCXSH/image-asset.jpeg CHINA - WeChat = Social CRM https://www.talktototem.com/china-insights/the-chinese-social-media-landscape monthly 0.5 2020-07-28 https://www.talktototem.com/china-insights/china-dominates-ecommerce monthly 0.5 2020-07-28 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1581056473957-NAH9LY853HXPFGNEE17U/ecommerce+shopping.JPG CHINA - China Is the Leading Country In Ecommerce https://www.talktototem.com/china-insights/2vlae8879b7xcgc0yyav2s41cdsiwg monthly 0.5 2020-07-28 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1581055920543-GXGYLWB5ZSKUJ9UK7D89/brand.JPG CHINA - 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Framework - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/584ef12b-3735-403b-ab51-8c6159411117/Screenshot+2022-03-23+at+12.51.29+AM.png Brand Framework - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1647856871102-ST6AH6NMK7NQP7PDE7BO/unsplash-image-YurfSgNT2Z0.jpg Brand Framework https://www.talktototem.com/cn/who-we-are daily 0.75 2022-10-03 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/aeb92f86-2324-4e1d-9070-8d34ceb2fcd4/Chris.jpg 我们是谁 - Chris Baker https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/114bd369-e6fe-4072-9868-63dd5b34b57f/Alex.jpg 我们是谁 - Alex Lam https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/e6e13161-b0b1-4db8-ac54-ae48bde152f5/Jef.jpg 我们是谁 - Jeff Sprafkin 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https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1582148487670-QAG979XNM8SATE6HW93A/sandro-katalina-k1bO_VTiZSs-unsplash+copy+2.jpg WHAT WE DO https://www.talktototem.com/cn/brand-framework daily 0.75 2024-05-13 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/a9ee8fac-30f6-4ed8-b1e5-9220417a1f92/5.jpg Brand Framework (CN) - 普遍性/渗透性 “存在”本身的力量。发挥此影响力需要正确分配资源从而大规模吸引注意力。 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/eff38fc9-5613-4e2a-8a5f-5ee448fbe00c/6.jpg Brand Framework (CN) - 全渠道 拥有全方位渠道的品牌如何在线上和线下市场之间建立更紧密的联系。 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/1631655960969-0YA7OS78WLL6CBG35QIX/Framework+.jpeg Brand Framework (CN) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/994da8a8-2db1-41bb-a1b6-4979de934fe4/Screenshot+2022-03-23+at+12.34.29+AM.png Brand Framework (CN) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/bfcc8883-6cfb-47b6-b520-7ab6ad73b702/Screenshot+2022-03-23+at+12.54.40+AM.png Brand Framework (CN) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/6e147b8b-b3ad-42dd-962a-15ecd865d9a9/10.jpg Brand Framework (CN) - 社交媒体参与度 领先品牌利用社交媒体创建响应性强、对话性强、注重真实性和与受众互惠的内容。 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/e3cf1584-8279-4c1a-b4b0-055797a6196e/8.jpg Brand Framework (CN) - 虚拟化体验 通过新技术（VR/AR、直播、触觉反馈等）为客户创造经典的品牌体验，将线上与线下完全联系起来。 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/c8380a55-9ce5-4112-a62c-a81bf46de9e1/Screenshot+2022-03-23+at+12.58.48+AM.png Brand Framework (CN) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/34242d30-fbfe-467a-ac12-b76df3aea916/Screenshot+2022-03-23+at+1.06.49+AM.png Brand Framework (CN) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/28247301-04e7-4e87-90e5-2a1104759941/2.jpg Brand Framework (CN) - 独特性 品牌脱颖而出或拥有特定市场的程度。是什么让品牌与众不同。 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/b9f2bfca-e61c-4d02-ab24-3d7dcb76ac48/Screenshot+2022-03-23+at+12.56.39+AM.png Brand Framework (CN) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/8b776f92-09fd-48a4-9ec0-59aec091e299/Screenshot+2022-03-23+at+1.03.43+AM.png Brand Framework (CN) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/49b07060-7e5b-410d-b5c7-91688211c0bc/3.jpg Brand Framework (CN) - 品牌勇气 勇敢的品牌有坚持态度的远见、毅力和决心。他们通过大胆、引人注目的活动来冒险获得巨大收益。 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/4cf35292-7657-4106-8f5c-c16873495cdc/Screenshot+2022-03-23+at+1.01.54+AM.png Brand Framework (CN) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/147ace3e-27cb-4614-b64e-e9917a8d2075/4.jpg Brand Framework (CN) - 新媒体心态 品牌如何提前投资价格偏低的平台。对于精明的投资而言，时机最为重要。 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/69bf18b9-ca46-4032-98ab-ffacfeab87fe/Screenshot+2022-03-22+at+11.59.42+PM.png Brand Framework (CN) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/d2a90ec3-ae7d-46de-b317-d71b3803a2fb/7.jpg Brand Framework (CN) - 规模化1-2-1 (CRM) 品牌创建系统用以规模化地与个人和细分市场沟通的同时保持人情风格。 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/8f3cabf2-b2c7-47f2-b57f-67420bb0ad08/9.jpg Brand Framework (CN) - 聚焦主张与信任 品牌与买家关系的健康状况——兑现承诺和另客户满意的程度。 https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/101f850c-c3d4-4c41-9017-9182d9a1178c/Screenshot+2022-03-23+at+12.31.44+AM.png Brand Framework (CN) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c9918fb3560c30c7bfcdfc7/584ef12b-3735-403b-ab51-8c6159411117/Screenshot+2022-03-23+at+12.51.29+AM.png Brand Framework (CN) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. 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