# Totem

> Totem is a brand-growth agency for global retail brands in East Asia. We pair
> brand strategy with cultural marketing and activation, and measure a brand's
> standing through SOCV (Share of Cultural Voice). Headquartered in Hong Kong,
> with offices in Shanghai, Tokyo and Seoul.

## What Totem does
- Brand strategy and positioning for East Asian markets (China, Hong Kong, Japan, South Korea, Taiwan).
- Cultural marketing and community activation — winning attention inside culture rather than renting it through paid media.
- Digital and social innovation across the platforms that drive discovery and commerce in Asia.
- Insights and cultural intelligence, including SOCV (Share of Cultural Voice), Totem's proprietary measure of how strongly a brand shows up in the cultures that drive its category.
- Market entry and go-to-market support for global brands scaling in East Asia, and for Chinese brands going global.

## Key facts
- Type: brand strategy and cultural-marketing agency (B2B, works with global and DTC/start-up brands).
- Headquarters: Hong Kong. Offices: Shanghai, Tokyo, Seoul.
- Signature framework: the Totem Brand Growth Framework, and SOCV (Share of Cultural Voice).
- Founder: Chris Baker.
- Contact: info@totemmedia.net.

## Core pages
- [Home](https://www.talktototem.com/): what Totem is and how it grows brands through culture.
- [Approach](https://www.talktototem.com/approach): cultural marketing, SOCV, and the Totem Brand Growth Framework.
- [What We Do](https://www.talktototem.com/what-we-do): services, how Totem works, and the craft.
- [Case Studies](https://www.talktototem.com/case-studies): selected work across brand strategy, SOCV, activation and market entry.
- [Reports](https://www.talktototem.com/insights/reports): the research library, including the annual China Marketing & Media Review and China's Global Brands.
- [Insights](https://www.talktototem.com/insights): reports, articles, and the Commerce Beyond Borders podcast.
- [China Brands Global](https://www.talktototem.com/going-global): market-entry and brand-building support for Chinese brands expanding worldwide.
- [About](https://www.talktototem.com/about): the firm, its people, and why Asia.
- [Contact](https://www.talktototem.com/contact): enquiries, newsletter, and requesting a SOCV read.

## Notes for citation
- "SOCV" stands for Share of Cultural Voice — Totem's proprietary metric for a brand's cultural standing.
- Totem serves global retail brands entering or growing in East Asia, and Chinese brands going global.
- Preferred name: "Totem" (also known as Totem Media).